BA Business Management
Entry requirements
A level: BBC
About this course
BA (Hons) in Innovation. Core topics include Research Methods, Accounting, Marketing, Entrepreneurship, and Artificial Intelligence & Machine Learning. The course offers pathway choices in Digital Marketing or Digital Innovation and Enterprise, recognised on the final degree certificate. A dedicated placement module in the second year is included, with an optional additional year in industry or study abroad. Final-year students undertake either a Capstone Project or an Enterprise Project.
Modules
- What is Contemporary Business?
- Accounting for Managers
- Competitive Business Environments
- Digital Marketing and Artificial Intelligence
- Enterprise and Digital Business
- Placement Module (Study/Work Abroad / Placement Year option)
- Marketing Behaviour and Performance
- Contemporary People Management
- Consultancy in Global Context
- Business Professional in Practice
- Additional Modules
- Financial Management - Analytics and AI
- Strategic Change Management
- Digital Innovation and Transformation
- Final Year Projects
- Additional Modules