BSc Marketing and Management
Entry requirements
A level: ABB or BBB IB: 32 points
About this course
BSc (Hons) in Marketing and Business and Management. Core topics include Project Management, Accounting, Marketing, Entrepreneurship, and Design & Creative Practice. The course includes a capstone marketing consultancy project and holds accreditation from CIM.
Modules
- Digital, Data and Decision-Making Skills
- Introduction to Economics
- Sustainable Business Management
- Business School Career Preparation
- Introduction to Accounting
- Introduction to Marketing
- Principles of Organisational Behaviour and Human Resource Management
- Consumer Behaviour
- Marketing Management
- Marketing Research
- Marketing Analytics and Metrics
- Foundations in Entrepreneurship
- International Marketing
- Managing Operations
- Design Thinking, Creativity & Innovation
- Leading Groups and Teams (LEAD)
- Managing Projects and Technologies for Marketing Students
- Marketing Communication and Video Production
- People, Purpose and Performance
- Services Marketing
- Sustainable Marketing
- Marketing Strategy
- Strategic Brand Management
- Marketing Consultancy Project (Capstone)
- Advertising and Media Planning
- Contemporary Challenges in Marketing
- Leadership for Sustainable Impact
- Managing for Marketplace Authenticity
- Corporate Social Responsibility, Sustainability and Business Ethics
- Digital Marketing
- Enterprise in the Circular Economy
- Innovation and New Product Development
- Innovative Technologies in Contemporary Marketing
- Strategic Entrepreneurship