BSc Marketing and Management with Psychology (with a professional placement year)
Entry requirements
A level: ABB or BBB IB: 32 points
About this course
BSc (Hons) in Psychology and Marketing and Business and Management, covering commercial strategy and psychological principles. Core topics include Project Management, Accounting, Marketing, Human Behaviour, and Design & Creative Practice. Students complete a four-year full-time programme combining business theory with practical modules.
Modules
- Digital, Data and Decision-Making Skills
- Introduction to Economics
- Psychology of Child Development
- Sustainable Business Management
- Business School Career Preparation
- Introduction to Accounting
- Introduction to Marketing
- Principles of Organisational Behaviour and Human Resource Management
- Social Psychology and Individual Differences
- Biological Psychology
- Consumer Behaviour
- Marketing Management
- Marketing Research
- Marketing Analytics and Metrics
- Psychology of Cognitive Processes
- Design Thinking, Creativity & Innovation
- Leading Groups and Teams (LEAD)
- Managing Projects and Technologies for Marketing Students
- Marketing Communication and Video Production
- Organisational Psychology
- People, Purpose and Performance
- Services Marketing
- Sustainable Marketing
- Marketing Strategy
- Understanding Clinical Psychology
- Advanced Topics in Psychology
- Marketing Consultancy Project (Capstone)
- Advertising and Media Planning
- Contemporary Challenges in Marketing
- Leadership for Sustainable Impact
- Managing for Marketplace Authenticity
- Strategic Brand Management
- Digital Marketing
- Enterprise in the Circular Economy
- Innovation and New Product Development
- Innovative Technologies in Contemporary Marketing