BSc Marketing,
Entry requirements
A level: ABB-BBB IB: 32 points
About this course
BSc in Marketing. Core topics include Research Methods, Accounting, and Entrepreneurship. The programme is CIM-accredited, a professional qualification recognised by the Chartered Institute of Marketing. The course blends research-led teaching with practice-based learning to develop practical marketing skills.
Modules
- Accounting for Business
- People in Organisations
- Data-Driven Operations
- Rethinking Business
- Marketing in Practice
- Marketing Essentials
- Hanfodion Marchnata
- Digital Marketing
- The Customer Experience
- Marketing Research
- Business Analytics
- International Marketing
- Integrated Marketing Communications
- Change Management
- Information Systems
- Organisational Behaviour
- Management Science
- Global Business Environment: International Political Economy
- Strategic Analysis
- Critical Thinking in Entrepreneurship
- Business and Employment Law
- Decision Making and Analysis
- Opportunity-driven Enterprise
- Dadansoddi Strategol (Strategic Analysis)
- Maths for Business
- Human Resource Management
- Management Consulting
- International Business
- Supply Chain Management
- Business Information Systems
- e-Business
- Social Aspects of Organisation
- Application Development
- Sustainability Marketing
- Digital Marketing Management
- Strategic Sales Management
- Strategic Marketing Planning
- Contemporary Issues in Marketing
- Final Year Project
- Dissertation - BSc Marketing
- Traethawd Hir Marchnata