BA Advertising
Entry requirements
The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry. The standard minimum entry requirements for this course are: 104 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications: A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences). Distinction at Foundation Diploma in Art & Design (Level 3 or 4). Distinction, Merit, Merit at BTEC Extended Diploma (preferred subjects: Art and Design, Business/ Business Studies, IT & Computing, Media). Merit at UAL Extended Diploma. Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Marketing, Humanities and Social Sciences). OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum And 3 GCSE passes at grade 4 or above (grade A*-C)
About this course
BA (Hons) in Marketing, focusing on the advertising and creative communications industries. Core topics include Data Analysis, Research Methods, Marketing, Communication & Writing, and Design & Creative Practice. Students complete a final major project involving advertising campaigns for real-life clients, alongside the option to study for an industry-accredited qualification with the Institute of Data and Marketing.
Modules
- Introduction to Advertising
- Applied Advertising and Concepts
- Content for Creative Communication
- Persuasive Storytelling in Advertising
- Media, Communications and Culture
- Platforms and Social Media
- Consumer Intelligence and Brand Engagement
- Professional Industry Practice
- Global Media Businesses, Practices and Cultures
- Digital Strategy
- Communication Research Methods
- Level 5 Option Unit
- Research Project
- Final Major Project
- Creative Futures
- Level 6 Option Units