BA Marketing Communications
Entry requirements
104 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications: A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences). Distinction at Foundation Diploma in Art & Design (Level 3 or 4). Distinction, Merit, Merit at BTEC Extended Diploma (preferred subjects: Art and Design, Business/ Business Studies, IT & Computing, Media). Merit at UAL Extended Diploma. Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Marketing, Humanities and Social Sciences). OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum And 3 GCSE passes at grade 4 or above (grade A*-C) including English and Maths. If you do not meet these entry requirements but your application demonstrates additional strengths and alternative relevant experience, you may still be considered. This could include: substantial related academic or work experience, which could be considered equivalent to the minimum entry requirements a strong academic or other professional reference in conjunction with the above. Each application will be considered on its own merit. We cannot guarantee an offer in each case.
About this course
BA (Hons) in Business & management, and science. Core topics include Marketing, Human Behaviour, Data Analysis, Research Methods, and Design & Creative Practice. Students complete a final-year independent research project or industry report, and have the option to undertake an industry placement year between years two and three.
Modules
- Introduction to Marketing Communications
- Content for Creative Communication
- Applied Marketing and Campaign Planning
- Data Insight and Consumer Behaviour
- Marketing, Advertising and PR
- Platforms and Social Media
- Building Brands
- Professional Industry Practice
- Global Media Businesses, Practices and Cultures
- Digital Strategy
- Researching Marketing and Communications
- Level 5 Option Unit
- Industry Research Project
- Level 6 Option Unit
- Final Major Project
- Creative Futures
- Diploma in Professional Studies (DPS) (Optional)
- Diploma in Creative Computing (Optional)
- Diploma in Storytelling (Optional)