BA Public Relations
Entry requirements
The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry. The standard entry requirements for this course are as follows: 104 UCAS tariff points which can be made up of one or a combination of the following accepted full level 3 qualifications: A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences) Distinction at Foundation Diploma in Art & Design (Level 3 or 4) Distinction, Merit, Merit at BTEC Extended Diploma (preferred subjects: Business/ Business Studies, IT & Computing, Media) Merit at UAL Extended Diploma Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Marketing, Humanities and Social Sciences) OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum And 3 GCSE passes at grade 4 or above (grade A*-C) including English.
About this course
BA (Hons) in Fashion communication. Core topics include Data Analysis, Research Methods, Communication & Writing, and Design & Creative Practice. The curriculum concludes with a final major project focusing on public relations solutions and client pitches.
Modules
- Introduction to Public Relations
- Content for Creative Communication
- Sustainable Strategic Communication
- Media, Communications and Culture
- Platforms and Social Media
- Media Strategy: Messaging and Influencing
- Professional Industry Practice
- Global Media Businesses, Practices and Cultures
- Reputation Management: Issues, Risks and Crisis
- Communication Research Methods
- Persuasion and Public Opinion
- Level 5 Option Unit
- Research Project
- Final Major Project
- Creative Futures
- Level 6 Option Unit