BA Digital Marketing & Social Media
University for the Creative Arts
Entry requirements
These courses don't require a portfolio but, if you're UK-based and you receive an offer, we'd still like to meet you at an Applicant Day. Further information will be provided once you have applied. UCAS applicants should also check our UCAS personal statement guide for marketing applicants . The standard entry requirements* for these courses are one of the following: 112 UCAS tariff points, see accepted qualifications; Pass at Foundation Diploma in Art & Design (Level 3 or 4); Distinction, Merit, Merit at BTEC Extended Diploma / BTEC National Extended Diploma; Merit at UAL Extended Diploma; 112 UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject; 27 total points in the International Baccalaureate Diploma Program with at least 15 IB points at Higher Level (HL), see more information about IB entry requirements . And four GCSE passes at grade 9-4/A*-C including English (or Functional Skills English/Key Skills Communication Level 2). Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.
About this course
BA (Hons) in Marketing. Core topics include research methods, marketing, and ethics and professional practice. The course involves live or simulated industry briefs with client-facing pitching and presentation. The final year culminates in an independent Major Project judged by an industry panel, and an optional professional practice or international year is available between years two and three.
Modules
- Foundations of Marketing
- Career Catalyst: Skills & Capability
- Understanding Consumers and Audiences
- Campaign Management
- Principles of Content Creation
- Career Catalyst: Communities & Influence
- Brand Storytelling and Narrative
- Branding, Marketing and Data Technology
- Creative Business Futures
- Career Catalyst: Futures & Direction
- Major Project