BSc Marketing
About this course
BSc in Marketing, a UCL School of Management degree centred on organisational engagement, product design, and decision-making within digital environments. Core topics include Programming, Statistics, Marketing, and Entrepreneurship. Students complete a mandatory final-year business project. The first year introduces foundational subjects through Quantitative Methods 1: Business Statistics, Business Economics, Introduction to Marketing, and Strategic Management. The second year progresses with analytical and practical topics, including Quantitative Methods 2: Programming for Analytics, Marketing Research, Digital & Social Media Marketing, and Product Development and Entrepreneurship, alongside options such as Managing Creative Content Development. The final year involves advanced study via Quantitative Methods 3: Optimisation and AI for Business, Advertising & Marketing Communication, Leading High-Performing Teams, and Data Visualisation and Strategic Communication, complemented by a Business Project and optional modules like International Marketing and Pricing Strategy.
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Entry requirements
A level: AAA (Mathematics with grade A required. A Science or Social Sciences subject is preferred.) IB: 38 points (A total of 18 points in three higher level subjects, including grade 6 in Mathematics, with no score below 5. The course will accept either ‘Mathematics: Analysis and Approaches’ or ‘Mathematics: Applications and Interpretation’ at higher level. Higher level Science or Social Science subject is preferred.)
Modules
- Quantitative Methods 1: Business Statistics
- Business Economics
- Introduction to Marketing
- Business Communication
- Strategic Management
- Operations and Supply Chain Management
- Financial Insights for Managers
- Consumer Behaviour
- Quantitative Methods 2: Programming for Analytics
- Marketing Research
- Digital & Social Media Marketing
- Product Development and Entrepreneurship
- Marketing Analytics
- Marketing and Society
- Product and Brand Management
- Managing Creative Content Development
- Market Intelligence
- Quantitative Methods 3: Optimisation and AI for Business
- Advertising & Marketing Communication
- Leading High-Performing Teams
- Data Visualisation and Strategic Communication
- Business Project
- International Marketing
- Social Impact and Assessment
- Pricing Strategy
- Decision and Risk Analysis
Questions about this course
What grades do I need for BSc Marketing at University College London?
The typical offer is AAA at A level, or 38 points in the IB.