BSc Business & Marketing
Entry requirements
104 - 112 points at A2 BTEC Extended Diploma: DMM BTEC Diploma: D*D-D*D* Pass Access Course: 104 - 112 Points International Baccalaureate Diploma: Pass including 104 - 112 points from Higher Level subjects T Level: M IELTS: grade 6.0 with no subscore lower than 5.5 GCSEs: 5 at grade C/4 including Maths and English or equivalent
About this course
BSc (Hons) in Business and Marketing. Core topics include Marketing, Data Analysis, Project Management, Ethics & Professional Practice, and Critical & Analytical Thinking. The programme holds dual accreditation from the Chartered Institute for Marketing (CIM) and the Chartered Management Institute (CMI), and graduates receive a CMI Level 5 Diploma in Management and Leadership at no extra cost. The final-year research module enables students to investigate a specialist subject area of their choosing.
Modules
- Discovering Marketing
- Exploring Business Environments
- Social Enterprise Challenge
- The Marketeer’s Toolkit
- Business Solutions Lab
- From Data to Decisions
- Navigating Complexity in Marketing
- Strategic Storytelling and Campaign Design
- Branding and Neuromarketing
- Leading the Future in Strategic Marketing
- Innovations and Insights: Your Business Research
- Pioneers and Entrepreneurs: Your Business Enterprise
- Preparing for Leadership
- Preparing for the Future of Business
- Preparing for Venture Creation