BSc Digital Marketing
Entry requirements
104 - 112 points at A2 BTEC Extended Diploma: DMM BTEC Diploma: D*D-D*D* Pass Access Course: 104 - 112 Points International Baccalaureate Diploma: Pass including 104 - 112 points from Higher Level subjects T Level: M IELTS: grade 6.0 with no subscore lower than 5.5 GCSEs: 5 at grade C/4 including Maths and English or equivalent
About this course
BSc (Hons) in Innovation and Marketing. Core topics include Artificial Intelligence & Machine Learning, Data Analysis, Project Management, and Marketing. The programme is accredited by the Chartered Institute of Marketing and the Institute of Data and Marketing. A final-year research module allows students to explore a specialist subject area of their choosing.
Modules
- Digital Content Development
- Digital Marketing Insights
- Discovering Marketing
- Social Enterprise Challenge
- AI and Data for Marketing
- Business Solutions Lab
- Impactful Digital Campaigns
- Navigating Complexity in Marketing
- Branding and Neuromarketing
- Leading the Future in Strategic Marketing
- Innovations and Insights: Your Business Research
- Pioneers and Entrepreneurs: Your Business Enterprise
- Preparing for Leadership
- Preparing for the Future of Business
- Preparing for Venture Creation