BA Digital Marketing and Strategy with a Year Abroad
Entry requirements
A level: ABB
About this course
BA (Hons) in Marketing, combining core marketing principles with digital strategy and data management. Core topics include Research Methods, Project Management, Accounting, Marketing, Entrepreneurship, and Artificial Intelligence & Machine Learning. The programme includes a year abroad and optional language study in French, German, Japanese, Arabic, Chinese, Russian, or Spanish.
Modules
- NBS YEAR ABROAD
- INTRODUCTION TO ACCOUNTING AND FINANCE
- MANAGEMENT AND ORGANISATIONS
- UNDERSTANDING THE BUSINESS ENVIRONMENT
- APPLIED BUSINESS PROJECT
- MANAGING DATA IN A DIGITAL WORLD
- PRINCIPLES OF MARKETING
- SOCIAL MEDIA MARKETING
- DIGITAL MARKETING
- STRATEGIC AWARENESS AND ANALYSIS
- INTERMEDIATE FRENCH I - A2+ CEFR
- INTERMEDIATE GERMAN I - A2 CEFR
- MANAGING PEOPLE
- MEDIA REPRESENTATION IN A GLOBAL CONTEXT
- BEGINNERS' JAPANESE I
- BEGINNERS' ARABIC I
- EMPLOYABILITY, CREATIVITY AND PERSONAL DEVELOPMENT
- INTRODUCTION TO BRITISH SIGN LANGUAGE I
- BEGINNERS' CHINESE I
- MARKETING COMMUNICATIONS
- BEGINNERS' FRENCH I - A1 CEFR
- BEGINNERS' RUSSIAN I - A1 CEFR
- BEGINNERS' GERMAN I - A1.1 CEFR
- ECONOMICS FOR BUSINESS
- BEGINNERS' SPANISH I - A1 CEFR
- INTERNATIONAL BUSINESS
- DIGITAL MEDIA AND SOCIETY
- BEGINNERS' ITALIAN I - A1 CEFR
- ADVANCED ENGLISH I
- INTERMEDIATE SPANISH I - A2+ CEFR
- BEGINNERS' FRENCH I - A1 CEFR (SPRING START)
- BEGINNERS' ARABIC II
- BEGINNERS' FRENCH II - A2 CEFR
- MEDIA, GLOBALISATION AND CULTURE
- BEGINNERS RUSSIAN I (SPRING START)
- BEGINNERS' ITALIAN II - A2 CEFR
- BEGINNERS' SPANISH II - A2 CEFR
- BEGINNERS' GERMAN I (SPRING START) - A1 CEFR
- RETAIL MARKETING AND MANAGEMENT
- ADVANCED ENGLISH II - B2 CEFR
- BEGINNERS' JAPANESE II
- BEGINNERS' ARABIC I (SPRING START)
- BEGINNERS' RUSSIAN II - A2 CEFR
- INTRODUCTION TO BRITISH SIGN LANGUAGE II
- INTERMEDIATE GERMAN II - B1 CEFR
- DIGITAL MEDIA: CONCEPTS, TECHNOLOGIES & CULTURES
- BEGINNERS' JAPANESE I (SPRING START)
- INTERMEDIATE FRENCH II - B1 CEFR
- INTRODUCTION TO BRITISH SIGN LANGUAGE I (SPRING START)
- BEGINNERS' SPANISH I - A1 CEFR (SPRING START)
- INTERMEDIATE SPANISH II B1 CEFR
- BEGINNERS' GERMAN II - A1.2 CEFR
- BEGINNERS' CHINESE II
- THE MEDIA AND IDENTITY
- STRATEGIC MANAGEMENT
- FINAL YEAR PROJECT/DISSERTATION
- INTERMEDIATE FRENCH I - A2+ CEFR
- INTERMEDIATE GERMAN I - A2 CEFR
- BEGINNERS' JAPANESE I
- BEGINNERS' ARABIC I
- INTRODUCTION TO BRITISH SIGN LANGUAGE I
- BEGINNERS' CHINESE I
- BEGINNERS' FRENCH I - A1 CEFR
- BEGINNERS' RUSSIAN I - A1 CEFR
- BEGINNERS' GERMAN I - A1.1 CEFR
- CONSUMERS MARKETS CULTURES
- BEGINNERS' SPANISH I - A1 CEFR
- MARKET RESEARCH
- BEGINNERS' ITALIAN I - A1 CEFR
- ADVANCED ENGLISH I
- INTERMEDIATE SPANISH I - A2+ CEFR
- BEGINNERS' FRENCH I - A1 CEFR (SPRING START)
- BUSINESS TO BUSINESS MARKETING IN ACTION
- BEGINNERS' ARABIC II
- RESPONSIBLE BUSINESS REGULATION: HOW TO COMPETE AND TRADE FAIRLY
- BEGINNERS' FRENCH II - A2 CEFR
- BEGINNERS RUSSIAN I (SPRING START)
- STRATEGIC BRAND MANAGEMENT
- CELEBRITY: FROM STARS TO INFLUENCERS
- BEGINNERS' ITALIAN II - A2 CEFR
- BEGINNERS' SPANISH II - A2 CEFR
- ARTIFICIAL INTELLIGENCE FOR BUSINESS
- BEGINNERS' GERMAN I (SPRING START) - A1 CEFR
- CRITICAL ISSUES IN PROJECT MANAGEMENT
- RETAIL MARKETING AND MANAGEMENT
- ADVANCED ENGLISH II - B2 CEFR
- BEGINNERS' JAPANESE II
- CASES IN INTERNATIONAL BUSINESS
- BEGINNERS' ARABIC I (SPRING START)
- BEGINNERS' RUSSIAN II - A2 CEFR
- INTRODUCTION TO BRITISH SIGN LANGUAGE II
- ACTIVIST CAMPAIGNING
- INTERMEDIATE GERMAN II - B1 CEFR
- BEGINNERS' JAPANESE I (SPRING START)
- INTERMEDIATE FRENCH II - B1 CEFR
- ENTREPRENEURSHIP AND ENTERPRISE CREATION
- INTRODUCTION TO BRITISH SIGN LANGUAGE I (SPRING START)
- BEGINNERS' SPANISH I - A1 CEFR (SPRING START)
- INTERMEDIATE SPANISH II B1 CEFR
- BEGINNERS' GERMAN II - A1.2 CEFR
- BEGINNERS' CHINESE II
- PRINCIPLES OF PROJECT MANAGEMENT