BA Digital Marketing and Strategy with a Year in Industry
Entry requirements
A level: ABB
About this course
BA (Hons) in Marketing, covering core marketing principles alongside digital strategy. Core topics include Marketing, Entrepreneurship, Accounting, Research Methods, Project Management, and Artificial Intelligence & Machine Learning. The course includes a placement year in industry for professional experience. Students also complete an applied business project integrating knowledge across the programme.
Modules
- NBS YEAR IN INDUSTRY
- INTRODUCTION TO ACCOUNTING AND FINANCE
- MANAGEMENT AND ORGANISATIONS
- UNDERSTANDING THE BUSINESS ENVIRONMENT
- APPLIED BUSINESS PROJECT
- MANAGING DATA IN A DIGITAL WORLD
- PRINCIPLES OF MARKETING
- SOCIAL MEDIA MARKETING
- DIGITAL MARKETING
- STRATEGIC AWARENESS AND ANALYSIS
- INTERMEDIATE FRENCH I - A2+ CEFR
- INTERMEDIATE GERMAN I - A2 CEFR
- MANAGING PEOPLE
- MEDIA REPRESENTATION IN A GLOBAL CONTEXT
- BEGINNERS' JAPANESE I
- BEGINNERS' ARABIC I
- EMPLOYABILITY, CREATIVITY AND PERSONAL DEVELOPMENT
- INTRODUCTION TO BRITISH SIGN LANGUAGE I
- BEGINNERS' CHINESE I
- MARKETING COMMUNICATIONS
- BEGINNERS' FRENCH I - A1 CEFR
- BEGINNERS' RUSSIAN I - A1 CEFR
- BEGINNERS' GERMAN I - A1.1 CEFR
- ECONOMICS FOR BUSINESS
- BEGINNERS' SPANISH I - A1 CEFR
- INTERNATIONAL BUSINESS
- DIGITAL MEDIA AND SOCIETY
- BEGINNERS' ITALIAN I - A1 CEFR
- ADVANCED ENGLISH I
- INTERMEDIATE SPANISH I - A2+ CEFR
- BEGINNERS' FRENCH I - A1 CEFR (SPRING START)
- BEGINNERS' ARABIC II
- BEGINNERS' FRENCH II - A2 CEFR
- MEDIA, GLOBALISATION AND CULTURE
- BEGINNERS RUSSIAN I (SPRING START)
- BEGINNERS' ITALIAN II - A2 CEFR
- BEGINNERS' SPANISH II - A2 CEFR
- BEGINNERS' GERMAN I (SPRING START) - A1 CEFR
- RETAIL MARKETING AND MANAGEMENT
- ADVANCED ENGLISH II - B2 CEFR
- BEGINNERS' JAPANESE II
- BEGINNERS' ARABIC I (SPRING START)
- BEGINNERS' RUSSIAN II - A2 CEFR
- INTRODUCTION TO BRITISH SIGN LANGUAGE II
- INTERMEDIATE GERMAN II - B1 CEFR
- DIGITAL MEDIA: CONCEPTS, TECHNOLOGIES & CULTURES
- BEGINNERS' JAPANESE I (SPRING START)
- INTERMEDIATE FRENCH II - B1 CEFR
- INTRODUCTION TO BRITISH SIGN LANGUAGE I (SPRING START)
- BEGINNERS' SPANISH I - A1 CEFR (SPRING START)
- INTERMEDIATE SPANISH II B1 CEFR
- BEGINNERS' GERMAN II - A1.2 CEFR
- BEGINNERS' CHINESE II
- THE MEDIA AND IDENTITY
- STRATEGIC MANAGEMENT
- FINAL YEAR PROJECT/DISSERTATION
- INTERMEDIATE FRENCH I - A2+ CEFR
- INTERMEDIATE GERMAN I - A2 CEFR
- BEGINNERS' JAPANESE I
- BEGINNERS' ARABIC I
- INTRODUCTION TO BRITISH SIGN LANGUAGE I
- BEGINNERS' CHINESE I
- BEGINNERS' FRENCH I - A1 CEFR
- BEGINNERS' RUSSIAN I - A1 CEFR
- BEGINNERS' GERMAN I - A1.1 CEFR
- CONSUMERS MARKETS CULTURES
- BEGINNERS' SPANISH I - A1 CEFR
- MARKET RESEARCH
- BEGINNERS' ITALIAN I - A1 CEFR
- ADVANCED ENGLISH I
- INTERMEDIATE SPANISH I - A2+ CEFR
- BEGINNERS' FRENCH I - A1 CEFR (SPRING START)
- BUSINESS TO BUSINESS MARKETING IN ACTION
- BEGINNERS' ARABIC II
- RESPONSIBLE BUSINESS REGULATION: HOW TO COMPETE AND TRADE FAIRLY
- BEGINNERS' FRENCH II - A2 CEFR
- BEGINNERS RUSSIAN I (SPRING START)
- STRATEGIC BRAND MANAGEMENT
- CELEBRITY: FROM STARS TO INFLUENCERS
- BEGINNERS' ITALIAN II - A2 CEFR
- BEGINNERS' SPANISH II - A2 CEFR
- ARTIFICIAL INTELLIGENCE FOR BUSINESS
- BEGINNERS' GERMAN I (SPRING START) - A1 CEFR
- CRITICAL ISSUES IN PROJECT MANAGEMENT
- RETAIL MARKETING AND MANAGEMENT
- ADVANCED ENGLISH II - B2 CEFR
- BEGINNERS' JAPANESE II
- CASES IN INTERNATIONAL BUSINESS
- BEGINNERS' ARABIC I (SPRING START)
- BEGINNERS' RUSSIAN II - A2 CEFR
- INTRODUCTION TO BRITISH SIGN LANGUAGE II
- ACTIVIST CAMPAIGNING
- INTERMEDIATE GERMAN II - B1 CEFR
- BEGINNERS' JAPANESE I (SPRING START)
- INTERMEDIATE FRENCH II - B1 CEFR
- ENTREPRENEURSHIP AND ENTERPRISE CREATION
- INTRODUCTION TO BRITISH SIGN LANGUAGE I (SPRING START)
- BEGINNERS' SPANISH I - A1 CEFR (SPRING START)
- INTERMEDIATE SPANISH II B1 CEFR
- BEGINNERS' GERMAN II - A1.2 CEFR
- BEGINNERS' CHINESE II
- PRINCIPLES OF PROJECT MANAGEMENT