BSc Marketing and Data Analytics with a Year in Industry
Entry requirements
A level: ABB
About this course
BSc (Hons) in Marketing, combining marketing principles with data analytics. Core topics include Statistics, Research Methods, Project Management, Marketing, Entrepreneurship, and Artificial Intelligence & Machine Learning. The 4-year programme includes an industry placement year in the third year. Language modules are available as electives.
Modules
- NBS YEAR IN INDUSTRY
- INTRODUCTION TO QUANTITATIVE METHODS FOR BUSINESS
- THE ECONOMIC AND BUSINESS ENVIRONMENT
- MANAGEMENT AND ORGANISATIONS
- APPLIED BUSINESS PROJECT
- PRINCIPLES OF MARKETING
- INTRODUCTION TO DIGITAL BUSINESS
- INFORMATION AND DATA MANAGEMENT
- INFORMATION SYSTEMS FOR MANAGEMENT
- MARKETING COMMUNICATIONS
- DIGITAL MARKETING
- BEGINNERS' FRENCH I - A1 CEFR (SPRING START)
- BEGINNERS' ARABIC II
- BEGINNERS' FRENCH II - A2 CEFR
- BEGINNERS RUSSIAN I (SPRING START)
- BUSINESS ETHICS
- BEGINNERS' ITALIAN II - A2 CEFR
- PRACTICAL LAW FOR MANAGERS
- BEGINNERS' SPANISH II - A2 CEFR
- BEGINNERS' GERMAN I (SPRING START) - A1 CEFR
- RETAIL MARKETING AND MANAGEMENT
- ADVANCED ENGLISH II - B2 CEFR
- BEGINNERS' JAPANESE II
- BEGINNERS' ARABIC I (SPRING START)
- BEGINNERS' RUSSIAN II - A2 CEFR
- INTRODUCTION TO BRITISH SIGN LANGUAGE II
- STATISTICS FOR BUSINESS
- INTERMEDIATE GERMAN II - B1 CEFR
- BEGINNERS' JAPANESE I (SPRING START)
- INTERMEDIATE FRENCH II - B1 CEFR
- INTRODUCTION TO BRITISH SIGN LANGUAGE I (SPRING START)
- OPERATIONS STRATEGY AND MANAGEMENT
- BEGINNERS' SPANISH I - A1 CEFR (SPRING START)
- INTERMEDIATE SPANISH II B1 CEFR
- BEGINNERS' GERMAN II - A1.2 CEFR
- BEGINNERS' CHINESE II
- PRINCIPLES OF PROJECT MANAGEMENT
- FINAL YEAR PROJECT/DISSERTATION
- CURRENT TOPICS IN BUSINESS ANALYTICS
- MARKET RESEARCH
- BEGINNERS' FRENCH I - A1 CEFR (SPRING START)
- BUSINESS TO BUSINESS MARKETING IN ACTION
- BEGINNERS' ARABIC II
- RESPONSIBLE BUSINESS REGULATION: HOW TO COMPETE AND TRADE FAIRLY
- BEGINNERS' FRENCH II - A2 CEFR
- BEGINNERS RUSSIAN I (SPRING START)
- STRATEGIC BRAND MANAGEMENT
- PROFESSIONAL VALUES
- BEGINNERS' ITALIAN II - A2 CEFR
- BEGINNERS' SPANISH II - A2 CEFR
- ARTIFICIAL INTELLIGENCE FOR BUSINESS
- BEGINNERS' GERMAN I (SPRING START) - A1 CEFR
- CRITICAL ISSUES IN PROJECT MANAGEMENT
- RETAIL MARKETING AND MANAGEMENT
- ADVANCED ENGLISH II - B2 CEFR
- BEGINNERS' JAPANESE II
- CASES IN INTERNATIONAL BUSINESS
- BEGINNERS' ARABIC I (SPRING START)
- BEGINNERS' RUSSIAN II - A2 CEFR
- INTRODUCTION TO BRITISH SIGN LANGUAGE II
- INTERMEDIATE GERMAN II - B1 CEFR
- BEGINNERS' JAPANESE I (SPRING START)
- INTERMEDIATE FRENCH II - B1 CEFR
- ENTREPRENEURSHIP AND ENTERPRISE CREATION
- INTRODUCTION TO BRITISH SIGN LANGUAGE I (SPRING START)
- BEGINNERS' SPANISH I - A1 CEFR (SPRING START)
- INTERMEDIATE SPANISH II B1 CEFR
- BEGINNERS' GERMAN II - A1.2 CEFR
- BEGINNERS' CHINESE II
- PRINCIPLES OF PROJECT MANAGEMENT
- RISK MANAGEMENT