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BA Fashion Marketing and Communication

University of East London

Institution
University of East London
Level
undergraduate
Subject
Fashion Marketing and Communication BA (Hons)
Duration
3 years
UCAS code
4C25
Typical offer
IB 24

Entry requirements

UCAS tariff points You will need one of the following: 96 UCAS points (standard offer), or 64 UCAS points (contextual offer) Read more about contextual offer eligibility. Points must come from a Level 3 qualification listed on the UCAS tariff calculator. Accepted qualifications We accept: A Levels in at least two subjects BTEC Extended Diploma – MMM (standard) / MPP (contextual) BTEC Diploma – DD (standard) / MM (contextual) Access to HE Diploma T Levels International Baccalaureate – 24 points including a minimum of 15 points at Higher Level We also welcome applications from students who are taking Level 3 or higher qualifications not on the UCAS tariff calculator. These are assessed on a case-by-case basis. Additional requirements You will also need: GCSE English Grade 4/C or Level 2 Functional Skills in English GCSE Mathematics Grade 4/C or Level 2 Functional Skills in Mathematics International qualifications We accept a wide range of European and international qualifications in addition to A-levels, the International Baccalaureate and BTEC qualifications. Please visit our International page for full details.

About this course

BA (Hons) in Fashion Marketing and Communication. Core topics include Marketing, Communication & Writing, Design & Creative Practice, Data Analysis, Entrepreneurship, and Project Management. A work placement can be undertaken in the second year. The final year centres on a live showcase event developed in collaboration with an industry professional.

Modules

  • Mental Wealth and Professional Fitness
  • Creative and Technology Industries Study Skills
  • Creative and Technology Industries Data Skills
  • Media and Communication Skills
  • Creative Industries in Practice
  • Creative Storytelling through Technical Innovation: Introduction to Fashion Media and Marketing
  • Fashion Contexts and Identity: Fashion Culture and Trends
  • Fashion Practice & Communication: Understanding Fashion Marketing and Promotion
  • Fashion Enterprise 1
  • Fashion Process
  • Mental Wealth: Professional Life - Business of Fashion 1
  • Creative and Technical Strategy: Digital Marketing and Technology
  • Creative Direction and Product
  • Fashion Sociology: Contemporary Trends and Theories
  • Fashion Narrative and Visual Communication: Creative Thinking and Design Strategies
  • Fashion Enterprise 2
  • Mental Wealth: Professional Life - Business of Fashion 2
  • Applied Innovation
  • Advanced Creative Practice
  • Final Major Project: Theoretical Identity
  • Final Major Project: Realisation
  • Fashion Enterprise 3
  • Mental Wealth: Professional Life - Business of Fashion 3