BSc Marketing
Entry requirements
UCAS tariff points You will need one of the following: 112 UCAS points (standard offer), or 96 UCAS points (contextual offer) Read more about contextual offer eligibility. Points must come from a Level 3 qualification listed on the UCAS tariff calculator. Accepted qualifications We accept: A Levels in at least two subjects BTEC Extended Diploma – DMM (standard) / MMM (contextual) BTEC Diploma – D*D* (standard) / DD (contextual) Access to HE Diploma T Levels International Baccalaureate – 24 points including a minimum of 15 points at Higher Level We also welcome applications from students who are taking Level 3 or higher qualifications not on the UCAS tariff calculator. These are assessed on a case-by-case basis. Additional requirements You will also need: GCSE English Grade 4/C or Level 2 Functional Skills in English GCSE Mathematics Grade 4/C or Level 2 Functional Skills in Mathematics International qualifications We accept a wide range of European and international qualifications in addition to A-levels, the International Baccalaureate and BTEC qualifications. Please visit our International page for full details.
About this course
BSc (Hons) Marketing, a practice-oriented programme integrating marketing theory with real-world application. Core topics include Data Analysis, Statistics, Research Methods, Accounting, Legal Analysis, and Artificial Intelligence & Machine Learning. The course holds professional accreditation from the Chartered Institute of Marketing and offers an optional internship placement at Level 5. A final-year Applied Project allows students to choose between an independent dissertation or a marketing consultancy report.
Modules
- Mental Wealth and Professional Fitness
- Skills for Business Innovation and Enterprise
- Business, Innovation and Enterprise Analytical Skills
- Media and Communication Skills
- Business, Enterprise and Finance in Practice
- Mental Wealth & Professional Fitness: Embarking on professional development
- Data and AI
- Essentials of Accounting and Finance
- People, Organisation and Law
- Marketing Essentials
- Essentials of Economics
- Mental Wealth and Professional Fitness. Exploring Professional Development & Career Planning
- Sustainability and Ethics
- Marketing Communications
- Consumer Behaviour, Theory and Practices
- Analytical Marketing Skills
- Digital Marketing Strategies
- Internship Work Based Learning
- Contemporary Marketing Practices
- Strategic Brand Management
- Strategic Social Media Marketing
- Applied Project
- Mental Wealth & Professional Fitness: Preparing the Future Graduate
- Enterprise – Value Creation