BSc Communication, Advertising and Marketing
Entry requirements
A level: AAB
About this course
BSc (Hons) in Marketing and Film Studies, covering advertising, public relations and marketing from a communication perspective. Core topics include Data Analysis, Research Methods, Marketing, Communication & Writing, Ethics & Professional Practice, Artificial Intelligence & Machine Learning, and Social & Cultural Analysis. The degree can be studied over four years, with an optional work placement or student exchange abroad. Students may participate in the PANI Advertising Student Workshop, responding to a live advertising brief alongside Graphic Design students.
Modules
- Interpersonal Communication: Skills and Strategies
- Principles of Marketing
- Advertising
- Consumer Behaviour
- Principles of Public Relations
- Professional Communication for Employability
- Advanced Interpersonal Communication
- Research Methods
- Professional Copywriting
- Digital Communication
- Principles of Graphic Design
- Marketing Management in Practice
- Student exchange programme
- Work Placement
- International Academic Studies
- Organisational Communication
- Advanced Advertising
- Research Practice
- Global Marketing
- Rethinking Communication
- Communication & Social Justice
- Reading the Brand
- Artificial Intelligence in Communication Practice