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BSc Communication Management and Public Relations

Ulster University

Institution
Ulster University
Level
undergraduate
Subject
BSc (Hons) Communication Management and Public Relations
Duration
4 years
UCAS code
P9P3
Typical offer
A-level BBC

Entry requirements

A level: BBC Applicants can satisfy the requirement for the A level grade C by substituting a combination of alternative qualifications recognised by the University.

About this course

BSc (Hons) in Fashion communication and Film Studies. Core topics include Data Analysis, Research Methods, Policy Analysis, Ethics & Professional Practice, Artificial Intelligence & Machine Learning, and Social & Cultural Analysis. An optional placement year in a supervised industry setting is available, along with options to study abroad in year 2 or spend a year at a US university as an alternative to placement.

Modules

  • Social Psychology of Communication
  • Interpersonal Communication: Skills and Strategies
  • Principles of Marketing
  • Language, median Society
  • Principles of Public Relations
  • Professional Communication for Employability
  • Research Methods
  • Professional Copywriting
  • Political Communication
  • Advanced Interpersonal Communication
  • Communication in Groups & Teams
  • Student exchange programme
  • Digital Communication
  • Work Placement
  • International Academic Studies
  • Organisational Communication
  • Professional Public Relations
  • Political Lobbying
  • Research Practice
  • Rethinking Communication
  • Communication & Social Justice
  • Reading the Brand
  • Artificial Intelligence in Communication Practice