BSc Communication Management and Public Relations
Entry requirements
Applicants should satisfy the University General Requirements eg 1. Provide evidence of competence in written and spoken English (GCSE English Language grades A-C/ 4-9 or equivalent); and 2. Provide evidence of passes in five subjects, two of which must be at A level (grades A-E) and three at GCSE level (grades A-C/4-9); or 3. Provide evidence of passes in four subjects, three of which must be at A level (grades A-E) and one at GCSE level (grades A- C/4-9); or 4. Provide evidence of an approved qualification at an equivalent level such as a BTEC Level 3 Extended Diploma or Access to Higher Education qualification or equivalent; or 5. Provide evidence, for a process of formal accreditation by the University, of learning you have gained through work or other experience.
About this course
BSc (Hons) in Fashion Communication and Film Studies. Core topics include Data Analysis, Research Methods, Policy Analysis, Artificial Intelligence & Machine Learning, and Social & Cultural Analysis. Modules cover political communication, media relations, organisational communication, professional copywriting, and digital communication. Students develop a PR strategy for a real-world client as part of professional practice assessment.
Modules
- Social Psychology of Communication
- Interpersonal Communication: Skills and Strategies
- Language, median Society
- Principles of Marketing
- Principles of Public Relations
- Professional Communication for Employability
- Communication in Groups & Teams
- Political Communication
- Advanced Interpersonal Communication
- Research Methods
- Professional Copywriting
- Digital Communication
- Organisational Communication
- Professional Public Relations
- Political Lobbying
- Research Practice
- Rethinking Communication
- Communication & Social Justice
- Reading the Brand
- Artificial Intelligence in Communication Practice