BSc Marketing
Entry requirements
A level: BBC
About this course
BSc (Hons) in Marketing. Core topics include Research Methods, Marketing, Ethics & Professional Practice, and Entrepreneurship. The course runs over four years full-time at the Belfast campus, with an optional Industrial Placement year. It follows a modular design with six modules per academic year, each semester lasting 12 weeks followed by an examination period.
Modules
- Financial Awareness for Marketing
- Fundamentals of Management
- Brands and Branding
- Marketing Communications
- Principles of Marketing
- Academic and Professional Skills
- Consumer Behaviour
- Entrepreneurial Business Venturing
- Marketing Management in Practice
- Creativity in Communications
- Sales and Events Marketing
- Digital Analytics Skills
- Enterprise Placement Year
- Diploma in International Academic Studies
- Professional Practice
- The Digital and Marketing Nexus
- Strategic Management
- Global Marketing
- Marketing Consultancy
- Research Methods for Business
- Corporate Branding
- Retail Marketing
- Digital Strategy and Communications
- Agri-Food Marketing
- Services Marketing
- Entrepreneurial Marketing
- Leadership in Marketing