BSc Marketing
Entry requirements
A level: CCC Alternatively, if you are a mature applicant who lacks formal academic qualifications, you may be admitted to the course if you can satisfy the Course Committee of your ability to complete the course satisfactorily. Exemptions may be granted from parts of the course where you already hold a higher academic or professional qualification providing evidence of relevant previous studies.
About this course
BSc (Hons) in Marketing. Core topics include marketing, research methods and entrepreneurship. The final-year Marketing Consultancy module involves completing a live project for an external organisation. Study is modular, with two modules per 12-week semester followed by examinations. Students may undertake a paid placement or study abroad at a partner university.
Modules
- Fundamentals of Management
- Marketing Communications
- Principles of Marketing
- Academic and Professional Skills
- Financial Awareness for Marketing
- Brands and Branding
- Entrepreneurial Business Venturing
- Marketing Management in Practice
- Consumer Behaviour
- Creativity in Communications
- Sales and Events Marketing
- Digital Analytics Skills
- The Digital and Marketing Nexus
- Global Marketing
- Marketing Consultancy
- Strategic Management
- Research Methods for Business
- Corporate Branding
- Retail Marketing
- Digital Strategy and Communications
- Agri-Food Marketing
- Services Marketing
- Entrepreneurial Marketing
- Leadership in Marketing