BA Business Management and Marketing
Entry requirements
GCSE: Grade C/4 in English and Mathematics, or equivalent. Tariff points: 112 Contextual tariff: See our contextual offers page. English Language Requirement: International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*). *The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you'll need in our English Language section. Please visit our English language requirements page. A-level subjects: No specific subjects required. BTEC: No specific subjects required. For information on required Guided Learning Hours please see our minimum entry requirements page. Access: No specific subjects required. Baccalaureate IB: No specific subjects required. We accept the IB Career-related Programme in conjunction with other Level 3 qualifications. Irish Highers: No specific subjects required. Welsh Baccalaureate: We accept tariff points achieved from the Advanced Skills Baccalaureate Wales in conjunction with other Level 3 qualifications. Cambridge Technical: No specific subjects required. T Levels: No specific subjects required.
About this course
BA(Hons) in Business and Marketing, combining business management with marketing. Core topics include Data Analysis, Project Management, and Entrepreneurship. The programme offers a sandwich option with a year of work-integrated learning. Modules include digital marketing, brand management, business simulation, and consultancy.
Modules
- Contemporary Marketing Economies
- Entrepreneurial Decision Making for Marketing and Events
- Management and Organisation Behaviour
- Professional Knowledge: Business Marketing Principles
- Using Financial Information for Marketing
- Applied Human Resource Management
- Managing Customer Relationships
- Professional Skills: Business Marketing Research
- Strategy, Innovation and Operations for Marketing
- Entrepreneurship Thought and Action
- Marketing Innovation and Influence
- Perspectives on Social and Organisational Behaviour
- Social Value and Sustainability for Business
- Agency Insights: Pitch Perfect
- Humans vs AI: Leading and Managing Change for Future Organisations
- Marketing in a Digital World
- Brand Evolution: Identity, Values and Market Edge
- Corporate Connections: Succeeding in B2B Marketing
- Project Management with Data Analytics
- Cross Cultural Learning
- Work Integrated Learning (Business and Management).*
- Professional Development: Business Simulation
- Professional Development: Consultancy
- Professional Development: Contemporary Enterprise and Innovation