BA Marketing
Entry requirements
GCSE: Grade C/4 in English and Mathematics, or equivalent. Tariff points: 112 Contextual tariff: See our contextual offers page. English Language Requirement: International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*). *The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Please visit our English language requirements page. A-level subjects: No specific subjects required. BTEC: No specific subjects required. For information on required Guided Learning Hours please see our minimum entry requirements page. Access: No specific subjects required. Baccalaureate IB: No specific subjects required. We accept the IB Career-related Programme in conjunction with other Level 3 qualifications. Irish Highers: No specific subjects required. Welsh Baccalaureate: We accept tariff points achieved from the Advanced Skills Baccalaureate Wales in conjunction with other Level 3 qualifications. Cambridge Technical: No specific subjects required. T Levels: No specific subjects required.
About this course
BA(Hons) in Marketing, combining marketing practice with business and data competencies. Core topics include Marketing, Data Analysis, Project Management, Accounting, and Ethics & Professional Practice. A sandwich placement year is available between the second and final year, and the course includes modules on brand identity and consumer behaviour. Practical work encompasses market research, new product development, and responses to live briefs.
Modules
- Using Financial Information for Marketing
- Marketing Trends in Global Economies
- Professional Knowledge: Marketing Principles
- Entrepreneurial Decision Making for Marketing and Events
- Management and Organisation Behaviour
- Consumer Behaviour
- Creative Marketing Communications
- Professional Skills: Applied Market Research
- Strategy, Innovation, and Operations for Marketing
- Managing People for Marketing Professionals
- Socially Responsible Marketing Practice
- Professional Development: Creating New Products
- Agency Insights: Pitch Perfect
- Marketing in a Digital World
- Brand Evolution: Identity, values and market edge
- Corporate Connections: Succeeding in B2B Marketing
- Project Management with Data Analytics
- Cross Cultural Learning*
- Work Based Learning.*