BA Marketing (with Foundation Year)
Entry requirements
GCSE: Grade C/4 in English and Mathematics, or equivalent. Tariff points: 48 Contextual tariff: See our contextual offers page. English Language Requirement: International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*). *The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you'll need in our English Language section. Please visit our English language requirements page. A-level subjects: No specific subjects required. EDEXCEL (BTEC) Diploma: No specific subjects required. For information on required Guided Learning Hours please see our minimum entry requirements page. Access: No specific subjects required. Baccalaureate IB: No specific subjects required. We accept the IB Career-related Programme in conjunction with other Level 3 qualifications. Irish Highers: No specific subjects required. Welsh Baccalaureate: We accept tariff points achieved from the Advanced Skills Baccalaureate Wales in conjunction with other Level 3 qualifications. Cambridge Technical: No specific subjects required. T Levels: No specific subjects required.
About this course
BA(Hons) Marketing, a four-year undergraduate programme with a five-year sandwich option. Core topics include Accounting, Project Management, Data Analysis, and Ethics & Professional Practice. A sandwich placement year is available after the second year, and modules include applied market research and a group new product development project.
Modules
- Foundational Concepts in Business and Law
- Foundations in Professional and Personal Development Planning
- Using Financial Information for Marketing
- Marketing Trends in Global Economies
- Professional Knowledge: Marketing Principles
- Entrepreneurial Decision Making for Marketing and Events
- Management and Organisation Behaviour
- Consumer Behaviour
- Creative Marketing Communications
- Professional Skills: Applied Market Research
- Strategy, Innovation, and Operations for Marketing
- Managing People for Marketing Professionals
- Socially Responsible Marketing Practice
- Professional Development: Creating New Products
- Agency Insights: Pitch Perfect
- Marketing in a Digital World
- Brand Evolution: Identity, Values and Market Edge
- Corporate Connections: Succeeding in B2B Marketing
- Project Management with Data Analytics
- Cross Cultural Learning*
- Work Based Learning.*