BA Advertising and Public Relations
Entry requirements
104 UCAS points required from level 3 qualifications. These can include: A Levels at grade B, C and C, or above BTEC Extended Diploma with Distinction, Merit, Merit Access to HE Diploma T Levels You also need GCSE English and Maths (grade 9 – 4 / A* - C) or Level 2 equivalents.
About this course
BA (Hons) in Marketing and Fashion Communication, exploring creative communications across advertising, public relations, and brand strategy. Core topics include Marketing, Communication & Writing, Entrepreneurship, and Design & Creative Practice. Students complete live client projects from the first year, and the course includes an industry-mentored brief module in the second year. The final year centres on a supervised Major Project involving consumer research and an integrated campaign.
Modules
- Introduction to Contemporary Promotional Culture
- Introduction to Consumer Behaviour and Trends
- Brand Design
- Media Presentation Skills
- Communication Design - Story
- Research, Data and Insight
- Creative and Art Direction
- Campaigns
- Internship - Industry Experience
- Emerging Technologies & Other Realities
- Internship – Industry Mentored Brief
- Emerging Technologies
- The Agency
- Major Project (Advertising and Public Relations)
- Anti-Advertising and Disruptive Design
- Creative Entrepreneurship
- Major Project (Public Relations and Advertising)