BA Advertising and Public Relations with Foundation Year
Entry requirements
72 UCAS points required from level 3 qualifications. These can include: A-Levels at grades B and C (if you have two A-Levels) or grades D, D and D (if you have three), or above BTEC Extended Diploma with Merit, Merit, Pass Access to HE Diploma T-Levels You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents.
About this course
BA (Hons) in Marketing and Fashion Communication. Core topics include Marketing, Communication & Writing, Entrepreneurship, and Design & Creative Practice. The programme begins with a foundation year before continuing to the three-year degree. In the final year, students form their own agency and produce a professional showcase.
Modules
- Personalised Learning
- Academic Performance
- Creative Research in Media and Design
- Contextual Studies in Media and Design
- Creative Sectors in Media and Design
- Major Project (Foundation Year)
- Study Skills for Success
- Introduction to Contemporary Promotional Culture
- Introduction to Consumer Behaviour and Trends
- Brand Design
- Media Presentation Skills
- Communication Design - Story
- Research, Data and Insight
- Creative and Art Direction
- Campaigns
- Internship - Industry Experience
- Emerging Technologies & Other Realities
- Internship – Industry Mentored Brief
- Emerging Technologies
- The Agency
- Major Project (Advertising and Public Relations)
- Anti-Advertising and Disruptive Design
- Creative Entrepreneurship
- Major Project (Public Relations and Advertising)