BA Business Studies with Digital Marketing
Entry requirements
112 UCAS points required from level 3 qualifications. These can include: A Levels at grade B, B and C, or above BTEC Extended Diploma with Distinction, Merit, Merit Access to HE Diploma T Levels You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents.
About this course
BA (Hons) in Business, combining management principles with digital marketing. Core topics include Marketing and Communication & Writing. The programme is delivered in cycles that integrate theory with practical application. It includes a Group Business Development Applied Project where students develop business projects for organisations.
Modules
- Principles of Management
- Professional Skills
- Management in Practice
- Principles of Digital and Social Media Marketing
- Employability Skills
- Analysis of Real World Issues
- Marketing and Brand Management
- Web Design and Development
- Social Media and Analytics
- Organisational Behaviour
- Leadership and Teams
- Group Business Development Applied Project
- Strategic Management
- Career Strategy and Planning (CSP)
- Business Sustainability and Social Responsibility in Practice
- Critical Inquiry in Marketing
- Digital Marketing Consulting in Practice (40 credits)