BA Business Studies with Digital Marketing with Foundation Year
Entry requirements
72 UCAS points required from level 3 qualifications. These can include: A-Levels at grades B and C (if you have two A-Levels) or grades D, D and D (if you have three), or above BTEC Extended Diploma with Merit, Merit, Pass Access to HE Diploma T-Levels You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents.
About this course
BA (Hons) in Business, integrating core business management principles with digital marketing practice. Core topics include Marketing, Communication & Writing, and Critical & Analytical Thinking. The programme begins with a Foundation Year and includes a group business development applied project in the final year.
Modules
- Introduction to Business
- Recording of Business Transactions
- Personalised Learning
- Data Handling and ICT
- Managing People and Systems
- Study Skills for Success
- Principles of Management
- Professional Skills
- Management in Practice
- Principles of Digital and Social Media Marketing
- Employability Skills
- Analysis of Real World Issues
- Marketing and Brand Management
- Web Design and Development
- Social Media and Analytics
- Organisational Behaviour
- Leadership and Teams
- Group Business Development Applied Project
- Strategic Management
- Career Strategy and Planning (CSP)
- Business Sustainability and Social Responsibility in Practice
- Critical Inquiry in Marketing
- Digital Marketing Consulting in Practice (40 credits)