BA Fashion Industry: Marketing, Buying and Promotion
Entry requirements
104 UCAS points required from level 3 qualifications. Normally in a minimum of two subject areas. We expect a percentage of these to be at GCEA/VCE A Level. Points generated by GCE AS/VCE AS Level and Key Skills qualifications will be considered. GCSE English and Maths at Level 4 or above (or equivalent) IB Points: 26 BTEC National Diploma: Pass Access: Pass. You do not need to have a background in fashion necessarily, however, it is important to demonstrate the following attributes upon application: Commitment and interest in the fashion subject area Problem-solving skills and ability to communicate Ability to research and complete tasks Can interpret and organise information Can work in a team Demonstrate career aspiration/ambition via portfolio/sketchbook development and/or a personal statement Knowledge of current affairs and debates in the fashion industry. Applicants may be asked to submit a sample of written or portfolio work to be shortlisted for a place.
About this course
BA (Hons) in Marketing and Fashion Design. Core topics include Data Analysis, Research Methods, Project Management, Marketing, Entrepreneurship, and Critical & Analytical Thinking. The programme offers pathways in Buying and Management, Branding and Marketing, or Promotion and Imaging. A Major Negotiated Project is completed in the final year, and a Professional Development and Industry Practice module supports placement opportunities with industry clients.
Modules
- Consumer Experience and Analysis
- Creative Visual Promotion
- Fashion and Culture Forecasting
- Digital Design Skills (double module)
- Fashion Product: Concept to Consumer (Buying and Management pathway)
- Introduction to Fashion Branding and Marketing (Branding and Marketing pathway)
- Fashion Image Communication (Promotion and Imaging pathway)
- Collaboration (Level 4)
- Fashion Visual Merchandising
- Social Responsibility and Sustainable Practice
- Professional Development and Industry Practice (double module)
- Fashion Range Planning (Buying and Management pathway)
- Sourcing and Supply Chain (Buying and Management pathway)
- Creative Strategic Marketing (Branding and Marketing pathway)
- Fashion Media and PR (Branding and Marketing OR Promotion and Imagine pathway)
- Fashion Photography (Promotion and Imaging pathway)
- Collaboration (Level 5)
- Research Planning and Application
- Fashion Data Analysis and Storytelling
- Fashion Industry: External Brief
- Industry Portfolio
- Major Negotiated Project
- Collaboration (Level 6)