← All courses at University of West London

BA Fashion Industry: Marketing, Buying and Promotion with Foundation Year

University of West London

Institution
University of West London
Level
undergraduate
Subject
BA (Hons) Fashion Industry: Marketing, Buying and Promotion with Foundation Year
Duration
4 years
UCAS code
WN12
Typical offer
A-level BC

Entry requirements

72 UCAS points required from level 3 qualifications. These can include: A-Levels at grades B and C (if you have two A-Levels) or grades D, D and D (if you have three), or above BTEC Extended Diploma with Merit, Merit, Pass Access to HE Diploma T-Levels You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents.

About this course

BA (Hons) in Marketing and Fashion Design. Core topics include Marketing, Data Analysis, Research Methods, and Entrepreneurship. The programme includes a foundation year shared across BA courses in the London School of Film, Media and Design before specialising in one of three pathways: Buying and Management, Branding and Marketing, or Promotion and Imaging. An industry placement opportunity is available during the course.

Modules

  • Contextual Studies in Media and Design
  • Creative Research in Media and Design
  • Academic Performance
  • Creative Sectors
  • Major Project (Foundation Year)
  • Personalised Learning
  • Consumer Experience and Analysis
  • Creative Visual Promotion
  • Fashion and Culture Forecasting
  • Digital Design Skills (double module)
  • Fashion Product: Concept to Consumer (Buying and Management pathway)
  • Introduction to Fashion Branding and Marketing (Branding and Marketing pathway)
  • Fashion Image Communication (Promotion and Imaging pathway)
  • Collaboration (Level 4)
  • Fashion Visual Merchandising
  • Social Responsibility and Sustainable Practice
  • Professional Development and Industry Practice (double module)
  • Fashion Range Planning (Buying and Management pathway)
  • Sourcing and Supply Chain (Buying and Management pathway)
  • Creative Strategic Marketing (Branding and Marketing pathway)
  • Fashion Media and PR (Branding and Marketing OR Promotion and Imagine pathway)
  • Fashion Photography (Promotion and Imaging pathway)
  • Collaboration (Level 5)
  • Research Planning and Application
  • Fashion Data Analysis and Storytelling
  • Fashion Industry: External Brief
  • Industry Portfolio
  • Major Project: Realisation
  • Collaboration (Level 6)