BA Fashion Industry: Marketing, Buying and Promotion
Entry requirements
104 UCAS points required from level 3 qualifications. Normally in a minimum of two subject areas. We expect a percentage of these to be at GCEA/VCE A Level. Points generated by GCE AS/VCE AS Level and Key Skills qualifications will be considered. GCSE English and Maths at Level 4 or above (or equivalent) IB Points: 26 BTEC National Diploma: Pass Access: Pass. You do not need to have a background in fashion necessarily, however, it is important to demonstrate the following attributes upon application: Commitment and interest in the fashion subject area Problem-solving skills and ability to communicate Ability to research and complete tasks Can interpret and organise information Can work in a team Demonstrate career aspiration/ambition via portfolio/sketchbook development and/or a personal statement Knowledge of current affairs and debates in the fashion industry. Applicants may be asked to submit a sample of written or portfolio work to be shortlisted for a place.
About this course
BA (Hons) Fashion Industry: Marketing, Buying and Promotion covers marketing, buying and promotion in the fashion sector. Core topics include Marketing, Data Analysis, Research Methods, Project Management, and Entrepreneurship. Students choose between three pathway options in Buying and Management, Branding and Marketing, or Promotion and Imaging. An industry placement and a Major Negotiated Project feature in the final year.
Modules
- Consumer Experience and Analysis
- Creative Visual Promotion
- Fashion and Culture Forecasting
- Digital Design Skills (double module)
- Fashion Product: Concept to Consumer (Buying and Management pathway)
- Introduction to Fashion Branding and Marketing (Branding and Marketing pathway)
- Fashion Image Communication (Promotion and Imaging pathway)
- Collaboration (Level 4)
- Fashion Visual Merchandising
- Social Responsibility and Sustainable Practice
- Professional Development and Industry Practice (double module)
- Fashion Range Planning (Buying and Management pathway)
- Sourcing and Supply Chain (Buying and Management pathway)
- Creative Strategic Marketing (Branding and Marketing pathway)
- Fashion Media and PR (Branding and Marketing OR Promotion and Imagine pathway)
- Fashion Photography (Promotion and Imaging pathway)
- Collaboration (Level 5)
- Research Planning and Application
- Fashion Data Analysis and Storytelling
- Fashion Industry: External Brief
- Industry Portfolio
- Major Negotiated Project
- Collaboration (Level 6)