BSc Marketing and Social Media
Entry requirements
112 UCAS points required from level 3 qualifications. These can include: A Levels at grade B, B and C, or above BTEC Extended Diploma with Distinction, Merit, Merit Access to HE Diploma T Levels You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents.
About this course
BSc (Hons) in Marketing, combining core marketing principles with digital and social media strategy. Core topics include Data Analysis, Statistics, Research Methods, Marketing, Communication & Writing, and Entrepreneurship. The programme includes a final-year Marketing Research Project module and dedicated modules in Social Media Analytics and Digital Marketing Planning.
Modules
- Principles of Marketing
- Professional Skills
- Principles of Advertising
- Principles of Digital and Social Media Marketing
- Workplace Employability Skills
- Market Data Analysis
- Marketing and Brand Management
- Web Design and Development
- Social Media and Analytics
- Enterprise and Business Development
- Marketing Campaign Planning
- Research Methods
- Marketing Research Project
- Global Marketing
- Digital and Social Media Marketing Planning Framework
- Marketing CRM
- Consumer Behaviour