BSc Marketing and Social Media with Foundation Year
Entry requirements
72 UCAS points required from level 3 qualifications. These can include: A-Levels at grades B and C (if you have two A-Levels) or grades D, D and D (if you have three), or above BTEC Extended Diploma with Merit, Merit, Pass Access to HE Diploma T-Levels You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents.
About this course
BSc (Hons) in Marketing, combining marketing principles with social media and digital strategy. Core topics include Data Analysis, Statistics, Research Methods, and Accounting. The programme spans four years and includes a supervised Marketing Research Project that consolidates learning through applied research on a specific business issue.
Modules
- Introduction to Business
- Recording Business Transactions
- Data Handling and ICT
- Managing People and Systems
- Personalised Learning
- Study Skills for Success
- Principles of Marketing
- Professional Skills
- Principles of Advertising
- Principles of Digital and Social Media Marketing
- Workplace Employability Skills
- Market Data Analysis
- Marketing and Brand Management
- Web Design and Development
- Social Media and Analytics
- Enterprise and Business Development
- Marketing Campaign Planning
- Research Methods
- Marketing Research Project
- Global Marketing
- Digital and Social Media Marketing Planning Framework
- Marketing CRM
- Consumer Behaviour