BA Business Management (Digital Business)
About this course
BA (Hons) in Business Management (Digital Business), a business management degree centred on the intersection of digital technology and modern corporate strategy. Core topics include Accounting, Marketing, Data Analysis, Artificial Intelligence & Machine Learning, Project Management, and Programming. Students can undertake an optional work experience or study abroad semester between academic stages. The first year covers core business foundations through Accounting and Finance for Managers, Applied Marketing, Business Analytics for Managers, Fundamentals of Organisational Behaviour, and Global Business Environment for Managers. The second year introduces Emerging Technologies in Business, Management Decision Making for Managers, and Managing and Leading People, alongside optional choices such as Data Analytics Principles, Digital Business Design, Digital Marketing Technologies, WBS Study Abroad Experience, and WBS Work Experience. The final year focuses on advanced concepts via Contemporary Issues in Digital Business, Digital Business Innovations, Employment and Leadership for Managers, and Strategic Perspectives for Managers. Optional modules in the final year include Data Analytics in Practice, Digital Business Development, and Enterprise Transformation in Digital Business, while the contemporary issues module involves a sustained independent study.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A Levels - CCC (96 UCAS Tariff points). T levels – 96 UCAS Tariff points. International Baccalaureate - 96 UCAS Tariff points from all components of the Diploma Programme. The International Baccalaureate Career-related Programme will be considered on a case-by-case basis. BTEC Extended Diploma - MMM. BTEC Diploma - DD. Access - 96 UCAS Tariff points from the Access course. If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component. We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.
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What students say
Based on about 19 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 68%
- Learning opportunities: 70%
- Assessment and feedback: 69%
- Academic support: 57%
- Organisation and management: 74%
- Learning resources: 81%
- Student voice: 71%
Do students stay on the course?
Based on about 40 students who started
- Continued on course: 90%
- Left higher education: 5%
What graduates do next
Based on about 325 graduates who answered, across similar courses at this university
- Working: 67%
- Working and studying: 11%
- Further study: 4%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 21%
- Administrative occupations: 19%
- Sales occupations: 10%
- Finance Professionals: 9%
- Managers, directors and senior officials: 8%
- Find their work meaningful: 79%
- Feel on track for their future plans: 60%
- Use what they learnt on the course: 52%
Where graduates work (5 years on)
Based on about 930 graduates, across similar courses at this university
- North East: 1%
- North West: 1%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 1%
- East of England: 7%
- London: 78%
- South East: 8%
- South West: 1%
Who gets in
Based on about 45 students who started
- A levels: 85%
- Baccalaureate: 5%
- Other HE qualification: 10%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Accounting and Finance for Managers
- Applied Marketing
- Business Analytics for Managers
- Fundamentals of Organisational Behaviour
- Global Business Environment for Managers
- Emerging Technologies in Business
- Management Decision Making for Managers
- Managing and Leading People
- Data Analytics Principles
- Digital Business and Operations Management
- Digital Business Design
- Digital Marketing Technologies
- WBS Study Abroad Experience
- WBS Work Experience
- Contemporary Issues in Digital Business
- Digital Business Innovations
- Employment and Leadership for Managers
- Strategic Perspectives for Managers
- Data Analytics in Practice
- Digital Business Development
- Enterprise Transformation in Digital Business
Questions about this course
How much do graduates of BA Business Management (Digital Business) at University of Westminster earn?
The median salary is £27,500 after 15 months, £26,500 after 3 years, £32,500 after 5 years. After five years the middle half of graduates earn between £25,000 and £42,500.
What do graduates of BA Business Management (Digital Business) at University of Westminster do next?
82% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Business Management (Digital Business) at University of Westminster?
68% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Business Management (Digital Business) at University of Westminster?
The typical offer is CCC at A level. The average entrant had 121 UCAS points.
Does BA Business Management (Digital Business) at University of Westminster include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Business Management (Digital Business) at University of Westminster?
90% of students continued into their second year, and 5% left higher education.