BA Business Management (Marketing)
About this course
BA (Hons) in Business Management (Marketing), a business management degree centred on marketing principles and commercial strategy. Core topics include Research Methods, Accounting, Marketing, Critical & Analytical Thinking, and Ethics & Professional Practice. Students can undertake an optional placement year or study abroad period as part of the degree structure. The first year covers foundational concepts through Accounting and Finance for Marketing, Business Analytics for Marketing, Innovative Marketing, Behaviour in Organisations: A Strengths-Based Approach, and The Global Marketing Environment. The second year introduces Discovering Consumer Insights, Management and Career Development, and Marketing Channels, Operations Management and Digital Business, alongside optional choices such as Decision Making for Marketing Managers, Ethics and Social Responsibility in Marketing, Marketing B2B, and Marketing Services. The final year comprises compulsory studies in Applied Marketing Management, Contemporary Issues in Marketing, Innovative Leadership Project, and Strategic Perspectives for Marketing, with further specialisation available through options like Destination, Cultural and Heritage Marketing, Global Marketing Management, Managing Brands, and New Product Development.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A Levels – BBC (112 UCAS Tariff points). T levels – 112 UCAS Tariff points. International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis. BTEC Extended Diploma – DMM. BTEC Diploma – D*D*. Access – 112 UCAS Tariff points from the Access course. If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component. We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.
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What students say
Based on about 71 final-year students who answered
- Teaching on my course: 80%
- Learning opportunities: 85%
- Assessment and feedback: 80%
- Academic support: 85%
- Organisation and management: 86%
- Learning resources: 86%
- Student voice: 80%
Do students stay on the course?
Based on about 135 students who started
- Continued on course: 84%
- Left higher education: 9%
- Moved to a lower qualification: 7%
What graduates do next
Based on about 28 graduates who answered (a small group: a rough guide only)
- Working: 72%
- Working and studying: 7%
- Further study: 4%
- Unemployed: 9%
Most common jobs
- Business and public service associate professionals: 50%
- Sales occupations: 10%
- Administrative occupations: 10%
- Managers, directors and senior officials: 5%
- Media Professionals: 5%
- Find their work meaningful: 80%
- Feel on track for their future plans: 60%
- Use what they learnt on the course: 45%
Where graduates work (5 years on)
Based on about 930 graduates, across similar courses at this university
- North East: 1%
- North West: 1%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 1%
- East of England: 7%
- London: 78%
- South East: 8%
- South West: 1%
Who gets in
Based on about 120 students who started
- A levels: 64%
- Baccalaureate: 4%
- Other HE qualification: 31%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Accounting and Finance for Marketing
- Business Analytics for Marketing
- Innovative Marketing
- Behaviour in Organisations: A Strengths-Based Approach
- The Global Marketing Environment
- Discovering Consumer Insights
- Management and Career Development
- Marketing Channels, Operations Management and Digital Business
- Decision Making for Marketing Managers
- Ethics and Social Responsibility in Marketing
- Marketing B2B
- Marketing Services
- Applied Marketing Management
- Contemporary Issues in Marketing
- Innovative Leadership Project
- Strategic Perspectives for Marketing
- Destination, Cultural and Heritage Marketing
- Global Marketing Management
- Managing Brands
- New Product Development
Questions about this course
How much do graduates of BA Business Management (Marketing) at University of Westminster earn?
The median salary is £27,500 after 15 months, £26,500 after 3 years, £32,500 after 5 years. After five years the middle half of graduates earn between £25,000 and £42,500.
What do graduates of BA Business Management (Marketing) at University of Westminster do next?
83% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Business Management (Marketing) at University of Westminster?
80% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Business Management (Marketing) at University of Westminster?
The typical offer is BBC at A level. The average entrant had 117 UCAS points.
Is BA Business Management (Marketing) at University of Westminster accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Business Management (Marketing) at University of Westminster include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Business Management (Marketing) at University of Westminster?
84% of students continued into their second year, and 9% left higher education.