BA Digital Marketing
About this course
BA (Hons) in Digital Marketing, a marketing degree centred on the analytical and creative aspects of online brand management and communications. Core topics include Data Analysis, Statistics, Research Methods, Accounting, Marketing, Critical & Analytical Thinking, and Global & Comparative Perspective. The course includes an option for a study abroad experience or a work placement year, and culminates in a final major project. The first year establishes foundations through compulsory modules such as Digital Marketing Essentials, Fundamentals of Marketing, Professional and Academic Success Skills, Understanding Consumers, and Web Design and Content Creation. The second year introduces core studies in Consumer Insights, Data Analytics, and Social Media Marketing, alongside optional modules covering areas such as digital marketing communications, finance, global consumer engagement, and B2B marketing. The final year focuses on advanced practice through compulsory modules including Customer Relationship Management, Digital Marketing Strategy and Planning, Modern Search Ecosystem, and the Final Major Project. Students can also select from optional modules spanning international marketing, luxury brand management, brand management, and new product development.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A Levels – BBC (112 UCAS Tariff points). T levels – 112 UCAS Tariff points. International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis. BTEC Extended Diploma –DMM. BTEC Diploma –D*D*. Access – 112 UCAS Tariff points from the Access course. If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component. We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.
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What students say
Based on about 55 final-year students who answered
- Teaching on my course: 90%
- Learning opportunities: 90%
- Assessment and feedback: 87%
- Academic support: 87%
- Organisation and management: 84%
- Learning resources: 89%
- Student voice: 89%
Do students stay on the course?
Based on about 100 students who started
- Continued on course: 88%
- Left higher education: 8%
- Moved to a lower qualification: 4%
What graduates do next
Based on about 38 graduates who answered, across similar courses at this university
- Working: 68%
- Working and studying: 9%
- Further study: 3%
- Unemployed: 13%
Most common jobs
- Business and public service associate professionals: 32%
- Sales occupations: 11%
- Media Professionals: 11%
- Administrative occupations: 9%
- Elementary occupations: 9%
- Find their work meaningful: 70%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 85 graduates, across similar courses at this university
- North East: 1%
- North West: 2%
- Yorkshire and the Humber: 1%
- West Midlands: 1%
- East of England: 7%
- London: 76%
- South East: 8%
- Scotland: 1%
Who gets in
Based on about 105 students who started
- A levels: 84%
- Baccalaureate: 4%
- Access course: 2%
- Foundation course: 3%
- Other HE qualification: 8%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Digital Marketing Essentials
- Fundamentals of Marketing
- Professional and Academic Success Skills
- Understanding Consumers
- Web Design and Content Creation
- Consumer Insights
- Data Analytics
- Social Media Marketing
- Digital Marketing Communications and Channel Optimisation
- Finance for Marketing Managers
- Global Consumer Engagement
- Marketing B2B
- WBS Study Abroad Experience
- WBS Work Experience
- Customer Relationship Management
- Digital Marketing Strategy and Planning
- Final Major Project
- Modern Search Ecosystem
- Decoding Cultures for International Marketing
- Global Marketing Management
- Luxury Brand Management
- Managing Brands
- New Product Development
Questions about this course
How much do graduates of BA Digital Marketing at University of Westminster earn?
The median salary is £26,000 after 15 months, £27,500 after 3 years, £33,500 after 5 years. After five years the middle half of graduates earn between £25,500 and £41,000. The £33,500 median after five years is £2,000 more than the UK median for Marketing.
What do graduates of BA Digital Marketing at University of Westminster do next?
80% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Digital Marketing at University of Westminster?
90% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Digital Marketing at University of Westminster?
The typical offer is BBC at A level. The average entrant had 116 UCAS points.
Is BA Digital Marketing at University of Westminster accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
Does BA Digital Marketing at University of Westminster include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Digital Marketing at University of Westminster?
88% of students continued into their second year, and 8% left higher education.