BA Digital Media, Public Relations and Advertising
About this course
BA (Hons) in Digital Media, Public Relations and Advertising, a film studies degree examining the commercial side of marketing communications and consumer culture. Core topics include Research Methods, Project Management, Marketing, Communication & Writing, Critical & Analytical Thinking, Entrepreneurship, and Design & Creative Practice. The course begins with a common first year shared with related pathways, followed by options for an industry placement year or studying abroad between the second and third years. The first year establishes core media foundations through compulsory modules such as Creating Digital Content, Creative Industries and Professional Life, Digital Media and Society, and Exploring Research in Media and Communication. The second year advances theoretical and practical knowledge with compulsory studies in Theories of Media and Communication, Working in Digital Media 1, Consumer Culture and Society, and Strategic and Marketing Communications, alongside optional modules covering topics like 3D Interactive Media Development, Commercial Music Radio Production, and Politics, Journalism and the Media. The final year involves core investigations through Digital Media Project, Dissertation or Individual Practice Project, Final Project (Documentary and Factual Production), and Data and Society. Optional modules in the final year include Entrepreneurship for Creatives, Creative Advertising, Specialist Public Relations, and Advanced Content Creation with AI.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A levels – CCC (96 UCAS Tariff points). T levels – 96 UCAS Tariff points. International Baccalaureate – 96 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis. BTEC Extended Diploma – MMM. BTEC Diploma – DD. Access – 96 UCAS Tariff points from the Access course. In addition to one of the above, you should have: GCSE English Language grade 4/C – IB grade 4 Higher level, GCSE Maths Pass – IB Pass. If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component. We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.
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What students say
Based on about 25 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 87%
- Learning opportunities: 89%
- Assessment and feedback: 87%
- Academic support: 95%
- Organisation and management: 89%
- Learning resources: 92%
- Student voice: 86%
Do students stay on the course?
Based on about 130 students who started, across similar courses at this university
- Continued on course: 93%
- Left higher education: 4%
- Moved to a lower qualification: 3%
What graduates do next
Based on about 9 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 85%
- Working and studying: 5%
Most common jobs
- Media Professionals: 30%
- Business and public service associate professionals: 25%
- Administrative occupations: 10%
- Secretarial and related occupations: 10%
- Teaching and Childcare Support Occupation: 10%
- Find their work meaningful: 60%
- Feel on track for their future plans: 40%
- Use what they learnt on the course: 40%
Where graduates work (5 years on)
Based on about 275 graduates, across similar courses at this university
- North East: 1%
- North West: 2%
- Yorkshire and the Humber: 2%
- East Midlands: 4%
- West Midlands: 3%
- East of England: 7%
- London: 59%
- South East: 13%
- South West: 6%
- Wales: 1%
- Scotland: 1%
- Northern Ireland: 1%
Who gets in
Based on about 25 students who started (a small group: a rough guide only)
- Other HE qualification: 100%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Creating Digital Content
- Creative Industries and Professional Life
- Digital Media and Society
- Exploring Research in Media and Communication
- Storytelling across Platforms
- Theories of Media and Communication
- Working in Digital Media 1
- Consumer Culture and Society
- Strategic and Marketing Communications
- 3D Interactive Media Development
- Celebrity Culture and the Media
- Commercial Music Radio Production
- Mobile First: Video and Social Media Content
- Design Thinking applied to Media and Communication practice
- Politics, Journalism and the Media
- Content and Communities: Launching a Digital Publication
- Digital Media Project
- Dissertation or Individual Practice Project
- Final Project (Documentary and Factual Production)
- Data and Society
- Entrepreneurship for Creatives
- Creative Advertising
- Specialist Public Relations
- Diversity and the Media
- Working in Digital Media 2
- Transforming Audiences
- Advanced Content Creation with AI
Questions about this course
How much do graduates of BA Digital Media, Public Relations and Advertising at University of Westminster earn?
The median salary is £24,000 after 15 months, £24,000 after 3 years, £30,500 after 5 years. After five years the middle half of graduates earn between £23,500 and £39,000. The £30,500 median after five years is £4,500 more than the UK median for Media studies.
What do graduates of BA Digital Media, Public Relations and Advertising at University of Westminster do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Digital Media, Public Relations and Advertising at University of Westminster?
87% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Digital Media, Public Relations and Advertising at University of Westminster?
The typical offer is CCC at A level. The average entrant had 106 UCAS points.
Does BA Digital Media, Public Relations and Advertising at University of Westminster include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Digital Media, Public Relations and Advertising at University of Westminster?
93% of students continued into their second year, and 4% left higher education.