BA Fashion Marketing and Promotion
About this course
BA (Hons) in Fashion Marketing and Promotion, a fashion design degree focused on commercial brand promotion and digital media strategies. Core topics include Marketing, Entrepreneurship, Communication & Writing, Design & Creative Practice, Critical & Analytical Thinking, and Fieldwork. Students can undertake an optional semester abroad at a partner institution during the second year of study. The first year covers foundational concepts through Brand Narratives, Fashion Fundamentals, Fashion Styling and Creative Direction, Introduction to Fashion Marketing, and Promotion and Media, with optional choices in Creativity and Collaboration for Fashion Marketing and Digital Fashion Marketing. The second year progresses into Digital Content Creation, Employability, Fashion Branding Strategies, and Fashion Campaign, alongside optional modules such as Digital Fashion Promotion, Fashion Culture and Trends, and Fashion Experience. The final year involves advanced study through Creative Fashion Marketing Final Project, Emerging Media, and Fashion Event Management, with further specialisation available via optional choices like Creative Fashion Branding, Fashion Entrepreneurship, Future Trends and Insight, Marketing and Luxury Brand Development, and Sustainable Fashion Innovation.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A levels – CCC (96 UCAS Tariff points), with Art and Design or an arts based subject. T levels – 96 UCAS Tariff points. International Baccalaureate – 96 UCAS Tariff points from the IB including 5 in a HL Visual Arts. BTEC Extended Diploma – MMM in Art & Design or an arts related subject. BTEC Diploma – DD in an arts related subject. Access – 96 UCAS Tariff points from the Access course. In addition to one of the above, you should have: GCSE English Language grade 4/C – IB grade 4 Higher level, GCSE Maths pass - IB pass. If your first language is not English, you will need an IELTS of 6.0 overall, with at least 5.5 in each component. You will be required to submit a portfolio or design project (see below for guidance). We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.
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What students say
Based on about 41 final-year students who answered
- Teaching on my course: 84%
- Learning opportunities: 90%
- Assessment and feedback: 86%
- Academic support: 85%
- Organisation and management: 84%
- Learning resources: 88%
- Student voice: 84%
Do students stay on the course?
Based on about 75 students who started
- Continued on course: 85%
- Left higher education: 5%
- Moved to a lower qualification: 9%
What graduates do next
Based on about 77 graduates who answered, across similar courses at this university
- Working: 77%
- Working and studying: 6%
- Further study: 1%
- Unemployed: 9%
Most common jobs
- Artistic, literary and media occupations: 19%
- Business and public service associate professionals: 11%
- Sales occupations: 8%
- Web and Multimedia Design Professionals: 8%
- Design occupations: 8%
- Find their work meaningful: 65%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 45%
Where graduates work (5 years on)
Based on about 300 graduates, across similar courses at this university
- North East: 3%
- North West: 5%
- Yorkshire and the Humber: 5%
- East Midlands: 6%
- West Midlands: 4%
- East of England: 10%
- London: 48%
- South East: 12%
- South West: 4%
- Northern Ireland: 1%
Who gets in
Based on about 65 students who started
- A levels: 73%
- Baccalaureate: 5%
- Foundation course: 6%
- Other HE qualification: 16%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Brand Narratives
- Fashion Fundamentals
- Fashion Styling and Creative Direction
- Introduction to Fashion Marketing
- Promotion and Media
- Creativity and Collaboration for Fashion Marketing
- Digital Fashion Marketing
- Digital Content Creation
- Employability
- Fashion Branding Strategies
- Fashion Campaign
- Digital Fashion Promotion
- Fashion Culture and Trends
- Fashion Experience
- Creative Fashion Marketing Final Project
- Emerging Media
- Fashion Event Management
- Creative Fashion Branding
- Fashion Entrepreneurship
- Future Trends and Insight
- Marketing and Luxury Brand Development
- Sustainable Fashion Innovation
Questions about this course
How much do graduates of BA Fashion Marketing and Promotion at University of Westminster earn?
The median salary is £25,000 after 15 months, £22,000 after 3 years, £27,500 after 5 years. After five years the middle half of graduates earn between £20,500 and £34,500. The £27,500 median after five years is £1,500 more than the UK median for Design studies.
What do graduates of BA Fashion Marketing and Promotion at University of Westminster do next?
84% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Fashion Marketing and Promotion at University of Westminster?
84% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Fashion Marketing and Promotion at University of Westminster?
The typical offer is CCC at A level. The average entrant had 124 UCAS points.
Does BA Fashion Marketing and Promotion at University of Westminster include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Fashion Marketing and Promotion at University of Westminster?
85% of students continued into their second year, and 5% left higher education.