BA Fashion Marketing and Promotion with Foundation
About this course
BA (Hons) Fashion Marketing and Promotion with Foundation is an undergraduate fashion design degree that explores promotional strategies, brand narratives, and digital media within the modern fashion landscape. Core topics include Research Methods, Fieldwork, Project Management, Marketing, Engineering Design, Communication & Writing, Critical & Analytical Thinking, Ethics & Professional Practice, Entrepreneurship, and Design & Creative Practice. The curriculum begins with a foundation year designed to prepare students lacking traditional entry qualifications for degree-level study before progressing into the three-year undergraduate program. The course opens at Year 0 with foundational study through Introduction to Fashion, Concept to Consumer, Introduction to Academic Practice, Fashion Media and Communication, Fashion Project, and Critical Thinking for Academic and Professional Development. Year 1 introduces core concepts via Brand Narratives, Fashion Fundamentals, Fashion Styling and Creative Direction, Introduction to Fashion Marketing, and Promotion and Media, with optional choices such as Creativity and Collaboration for Fashion Marketing and Digital Fashion Marketing. Year 2 advances into practical application through Digital Content Creation, Employability, Fashion Branding Strategies, and Fashion Campaign, alongside optional modules like Digital Fashion Promotion, Fashion Culture and Trends, and Fashion Experience. The final year culminates in the Creative Fashion Marketing Final Project, supported by compulsory modules Emerging Media and Fashion Event Management, and optional studies spanning Creative Fashion Branding, Fashion Entrepreneurship, Future Trends and Insight, Marketing and Luxury Brand Development, and Sustainable Fashion Innovation.
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Entry requirements
A levels – DD (48 UCAS Tariff points). T levels – 48 UCAS Tariff points. International Baccalaureate – 48 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis. BTEC Extended Diploma – PPP. BTEC Diploma – MP. Access – 48 UCAS Tariff points from the Access course. In addition to one of the above, you should have: GCSE English Language grade 4/C – IB grade 4 Higher Level. GCSE Maths Pass. IB Pass. If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component. You will be required to submit a portfolio of practical work, which should include a selection of images of your Fine Art work. You should think about how you can collate/curate these images within your digital portfolio. We are looking to see your creative and experimental approach to fine art practice so look for work which demonstrates your passion and interest in fine art. We also welcome applications from students who are taking a combinations of qualifications listed above. For further information, please contact Course Enquiries. Portfolio guidance: To be able to gain an understanding of you as a practitioner and your current breadth and depth of fashion related knowledge, we would like to see edited sample portfolio of recent work. There are many different ways you can produce your sample of work and communicate your ideas. We are looking for independence and creativity as well as seeing how you solve problems. Make sure to show how your ideas go on a journey from initial conception to outcome. For those that do not come from traditional creative backgrounds or those with less understanding or knowledge here is a guide to give you some key areas to focus on. Num
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What students say
Based on about 41 final-year students who answered
- Teaching on my course: 84%
- Learning opportunities: 90%
- Assessment and feedback: 86%
- Academic support: 85%
- Organisation and management: 84%
- Learning resources: 88%
- Student voice: 84%
Do students stay on the course?
Based on about 75 students who started
- Continued on course: 85%
- Left higher education: 5%
- Moved to a lower qualification: 9%
What graduates do next
Based on about 77 graduates who answered, across similar courses at this university
- Working: 77%
- Working and studying: 6%
- Further study: 1%
- Unemployed: 9%
Most common jobs
- Artistic, literary and media occupations: 19%
- Business and public service associate professionals: 11%
- Sales occupations: 8%
- Web and Multimedia Design Professionals: 8%
- Design occupations: 8%
- Find their work meaningful: 65%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 45%
Where graduates work (5 years on)
Based on about 300 graduates, across similar courses at this university
- North East: 3%
- North West: 5%
- Yorkshire and the Humber: 5%
- East Midlands: 6%
- West Midlands: 4%
- East of England: 10%
- London: 48%
- South East: 12%
- South West: 4%
- Northern Ireland: 1%
Who gets in
Based on about 65 students who started
- A levels: 73%
- Baccalaureate: 5%
- Foundation course: 6%
- Other HE qualification: 16%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Introduction to Fashion
- Concept to Consumer
- Introduction to Academic Practice
- Fashion Media and Communication
- Fashion Project
- Critical Thinking for Academic and Professional Development
- Brand Narratives
- Fashion Fundamentals
- Fashion Styling and Creative Direction
- Introduction to Fashion Marketing
- Promotion and Media
- Creativity and Collaboration for Fashion Marketing
- Digital Fashion Marketing
- Digital Content Creation
- Employability
- Fashion Branding Strategies
- Fashion Campaign
- Digital Fashion Promotion
- Fashion Culture and Trends
- Fashion Experience
- Creative Fashion Marketing Final Project
- Emerging Media
- Fashion Event Management
- Creative Fashion Branding
- Fashion Entrepreneurship
- Future Trends and Insight
- Marketing and Luxury Brand Development
- Sustainable Fashion Innovation
Questions about this course
How much do graduates of BA Fashion Marketing and Promotion with Foundation at University of Westminster earn?
The median salary is £25,000 after 15 months, £22,000 after 3 years, £27,500 after 5 years. After five years the middle half of graduates earn between £20,500 and £34,500. The £27,500 median after five years is £1,500 more than the UK median for Design studies.
What do graduates of BA Fashion Marketing and Promotion with Foundation at University of Westminster do next?
84% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Fashion Marketing and Promotion with Foundation at University of Westminster?
84% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Fashion Marketing and Promotion with Foundation at University of Westminster?
The typical offer is DD at A level. The average entrant had 124 UCAS points.
Does BA Fashion Marketing and Promotion with Foundation at University of Westminster include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Fashion Marketing and Promotion with Foundation at University of Westminster?
85% of students continued into their second year, and 5% left higher education.