BA International Event Management
About this course
BA (Hons) International Event Management, a BSc (Hons) International Tourism Management degree focusing on global event planning, business strategy, and sustainable industry operations. Core topics include Data Analysis, Research Methods, Project Management, Accounting, Marketing, Critical & Analytical Thinking, Entrepreneurship, and Global & Comparative Perspective. Students complete studies located in central London with access to local sector networks. The first year introduces fundamentals through compulsory modules such as Fundamentals of Event Planning, Introduction to the Event Industry, Managing the Event Team, Skills for the Event Professional, and Understanding your Audiences, alongside optional choices like Accounting and Finance for Managers. The second year continues with core studies including Delivering the Event, Event Logistics, and Marketing the Event, complemented by options such as Entrepreneurial Practice and Social Media Marketing. The final year involves advanced compulsory modules including Ethical Leadership, Final Event Project, Professional Event Solutions, and Strategic Event Management. Optional modules in the final year allow further study in areas such as Luxury Brand Management and Sponsorship and Partnership Management in Sport, culminating in an independent research project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A levels – BBC (112 UCAS Tariff points). T levels – 112 UCAS Tariff points. I nternational Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis. BTEC Extended Diploma – DMM. BTEC Diploma – D*D*. Access – 112 UCAS Tariff points from the Access course. If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component. We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 13 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 93%
- Learning opportunities: 87%
- Assessment and feedback: 92%
- Academic support: 91%
- Organisation and management: 90%
- Learning resources: 77%
- Student voice: 94%
Do students stay on the course?
Based on about 55 students who started, across similar courses at this university
- Continued on course: 74%
- Left higher education: 18%
- Moved to a lower qualification: 8%
What graduates do next
Based on about 325 graduates who answered, across similar courses at this university
- Working: 67%
- Working and studying: 11%
- Further study: 4%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 21%
- Administrative occupations: 19%
- Sales occupations: 10%
- Finance Professionals: 9%
- Managers, directors and senior officials: 8%
- Find their work meaningful: 79%
- Feel on track for their future plans: 60%
- Use what they learnt on the course: 52%
Where graduates work (5 years on)
Based on about 930 graduates, across similar courses at this university
- North East: 1%
- North West: 1%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 1%
- East of England: 7%
- London: 78%
- South East: 8%
- South West: 1%
Who gets in
Based on about 90 students who started, across similar courses at this university
- A levels: 93%
- Baccalaureate: 2%
- Foundation course: 2%
- Other HE qualification: 2%
- No formal qualifications: 1%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Fundamentals of Event Planning
- Introduction to the Event Industry
- Managing the Event Team
- Skills for the Event Professional
- Understanding your Audiences
- Accounting and Finance for Managers
- Global Business Environment for Managers
- Marketing Research and Data Analysis
- Web Design and Content Creation
- Delivering the Event
- Event Logistics
- Marketing the Event
- Entrepreneurial Practice
- Events in the Business Environment
- Event Production and Technology
- Product and Brand Management
- Social Media Marketing
- Ethical Leadership
- Final Event Project
- Professional Event Solutions
- Strategic Event Management
- Creating Entrepreneurial Leadership
- Destination Cultural and Heritage Marketing
- Luxury Brand Management
- Sponsorship and Partnership Management in Sport
Questions about this course
How much do graduates of BA International Event Management at University of Westminster earn?
The median salary is £27,500 after 15 months, £26,500 after 3 years, £32,500 after 5 years. After five years the middle half of graduates earn between £25,000 and £42,500. The £32,500 median after five years is £6,000 more than the UK median for Tourism, transport and travel.
What do graduates of BA International Event Management at University of Westminster do next?
82% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA International Event Management at University of Westminster?
93% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA International Event Management at University of Westminster?
The typical offer is BBC at A level. The average entrant had 126 UCAS points.
Does BA International Event Management at University of Westminster include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA International Event Management at University of Westminster?
74% of students continued into their second year, and 18% left higher education.