BA International Marketing
About this course
BA (Hons) in International Marketing, a marketing degree centred on global commercial strategy and consumer behaviour. Core topics include Marketing, Research Methods, Data Analysis, Statistics, Accounting, Global & Comparative Perspective, Ethics & Professional Practice, and Critical & Analytical Thinking. Students can complete an optional professional placement year, and the curriculum provides pathways to gain professional qualifications from the Institute of Data and Marketing and the Chartered Institute of Marketing. The first year introduces foundational principles through Digital Marketing Essentials, Fundamentals of Marketing, International Business Environment, Understanding Consumers, and Professional and Academic Success Skills. The second year develops analytical capabilities and strategy with Consumer Insights, Data Analytics, and Global Market Strategies, alongside optional modules covering Digital Marketing Communications and Channel Optimisation, Finance for Marketing Managers, Global Consumer Engagement, Marketing B2B, and Marketing Services. The final year focuses on advanced international concepts via Cross-Cultural Studies in Marketing, International Market Planning and Strategy, Marketing Communications, and a Final Major Project, alongside optional modules such as Luxury Brand Management, Managing Brands, and New Product Development.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A Levels – BBC (112 UCAS Tariff points). T levels – 112 UCAS Tariff points. International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis. BTEC Extended Diploma – DMM. BTEC Diploma – D*D*. Access – 112 UCAS Tariff points from the Access course. If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component. We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.
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What students say
Based on about 19 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 85%
- Learning opportunities: 88%
- Assessment and feedback: 84%
- Academic support: 89%
- Organisation and management: 83%
- Learning resources: 96%
- Student voice: 87%
Do students stay on the course?
Based on about 30 students who started
- Continued on course: 80%
- Left higher education: 5%
- Moved to a lower qualification: 10%
What graduates do next
Based on about 8 graduates who answered (a small group: a rough guide only)
- Working: 65%
- Working and studying: 15%
- Further study: 5%
- Unemployed: 15%
Most common jobs
- Business and public service associate professionals: 40%
- Media Professionals: 30%
- Administrative occupations: 10%
- Elementary occupations: 10%
- Business, Research and Administrative Professionals: 10%
- Find their work meaningful: 70%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 85 graduates, across similar courses at this university
- North East: 1%
- North West: 2%
- Yorkshire and the Humber: 1%
- West Midlands: 1%
- East of England: 7%
- London: 76%
- South East: 8%
- Scotland: 1%
Who gets in
Based on about 25 students who started (a small group: a rough guide only)
- A levels: 90%
- Baccalaureate: 10%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Digital Marketing Essentials
- Professional and Academic Success Skills
- Fundamentals of Marketing
- International Business Environment
- Understanding Consumers
- Consumer Insights
- Data Analytics
- Global Market Strategies
- Digital Marketing Communications and Channel Optimisation
- Finance for Marketing Managers
- Global Consumer Engagement
- Marketing B2B
- Marketing Services
- Cross-Cultural Studies in Marketing
- Final Major Project
- International Market Planning and Strategy
- Marketing Communications
- Luxury Brand Management
- Managing Brands
- New Product Development
Questions about this course
How much do graduates of BA International Marketing at University of Westminster earn?
The median salary is £26,000 after 15 months, £27,500 after 3 years, £33,500 after 5 years. After five years the middle half of graduates earn between £25,500 and £41,000. The £33,500 median after five years is £2,000 more than the UK median for Marketing.
What do graduates of BA International Marketing at University of Westminster do next?
80% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA International Marketing at University of Westminster?
85% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA International Marketing at University of Westminster?
The typical offer is BBC at A level. The average entrant had 132 UCAS points.
Is BA International Marketing at University of Westminster accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
Does BA International Marketing at University of Westminster include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA International Marketing at University of Westminster?
80% of students continued into their second year, and 5% left higher education.