BSc Marketing and Data Analytics
About this course
BSc (Hons) in Marketing and Data Analytics, a marketing degree centred on quantitative and strategic approaches to consumer behaviour and business performance. Core topics include Data Analysis, Statistics, Research Methods, Accounting, Marketing, Artificial Intelligence & Machine Learning, and Global & Comparative Perspective. The programme includes an optional placement year in industry or a study abroad year between the second and third years of study. The first year establishes core foundations through Fundamentals of Marketing, Introduction to Data Analytics, Professional and Academic Success Skills, Understanding Consumers, and Digital Marketing Essentials. The second year progresses to advanced methods through Consumer Insights, Data Mining and Predictive Analytics, and Technology for Data-Driven Age, while offering optional modules such as Finance for Marketing Managers and Global Consumer Engagement. The final year focuses on advanced applications with Applied Marketing Data Analytics, Digital Marketing Strategy and Planning, and Marketing Data Visualisation and Storytelling, alongside a compulsory Final Major Project and options including Luxury Brand Management and Sustainability Marketing.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A levels – BBC (112 UCAS Tariff points). T levels – 112 UCAS Tariff points. International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis. BTEC Extended Diploma – DMM. BTEC Diploma – D*D*. Access – 112 UCAS Tariff points from the Access course. If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component. We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.
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What students say
Based on about 132 final-year students who answered, across similar courses at this university
- Teaching on my course: 86%
- Learning opportunities: 86%
- Assessment and feedback: 86%
- Academic support: 89%
- Organisation and management: 84%
- Learning resources: 89%
- Student voice: 87%
Do students stay on the course?
Based on about 205 students who started, across similar courses at this university
- Continued on course: 88%
- Left higher education: 8%
- Moved to a lower qualification: 4%
What graduates do next
Based on about 38 graduates who answered, across similar courses at this university
- Working: 68%
- Working and studying: 9%
- Further study: 3%
- Unemployed: 13%
Most common jobs
- Business and public service associate professionals: 32%
- Sales occupations: 11%
- Media Professionals: 11%
- Administrative occupations: 9%
- Elementary occupations: 9%
- Find their work meaningful: 70%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 85 graduates, across similar courses at this university
- North East: 1%
- North West: 2%
- Yorkshire and the Humber: 1%
- West Midlands: 1%
- East of England: 7%
- London: 76%
- South East: 8%
- Scotland: 1%
Who gets in
Based on about 190 students who started, across similar courses at this university
- A levels: 83%
- Baccalaureate: 5%
- Access course: 2%
- Foundation course: 3%
- Other HE qualification: 8%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Fundamentals of Marketing
- Introduction to Data Analytics
- Professional and Academic Success Skills
- Understanding Consumers
- Digital Marketing Essentials
- Consumer Insights
- Data Mining and Predictive Analytics
- Technology for Data-Driven Age
- Digital Marketing Communications and Channel Optimisation
- Finance for Marketing Managers
- Global Consumer Engagement
- Applied Marketing Data Analytics
- Digital Marketing Strategy and Planning
- Final Major Project
- Marketing Data Visualisation and Storytelling
- Decoding Cultures for International Marketing
- Global Marketing Management
- Luxury Brand Management
- Managing Brands
- Sustainability Marketing
Questions about this course
How much do graduates of BSc Marketing and Data Analytics at University of Westminster earn?
The median salary is £26,000 after 15 months, £27,500 after 3 years, £33,500 after 5 years. After five years the middle half of graduates earn between £25,500 and £41,000. The £33,500 median after five years is £2,000 more than the UK median for Marketing.
What do graduates of BSc Marketing and Data Analytics at University of Westminster do next?
80% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BSc Marketing and Data Analytics at University of Westminster?
86% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BSc Marketing and Data Analytics at University of Westminster?
The typical offer is BBC at A level. The average entrant had 116 UCAS points.
Does BSc Marketing and Data Analytics at University of Westminster include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BSc Marketing and Data Analytics at University of Westminster?
88% of students continued into their second year, and 8% left higher education.