BA Marketing Communications with AI Integration
About this course
BA (Hons) in Marketing Communications with AI Integration, a marketing degree centred on digital strategies, creative messaging, and modern advertising techniques. Core topics include Marketing, Data Analysis, Statistics, Research Methods, Accounting, Ethics & Professional Practice, Global & Comparative Perspective, and Critical & Analytical Thinking. Developed with practitioner input, the course offers opportunities to gain professional qualifications from the Institute of Data and Marketing and the Chartered Institute of Marketing. The first year covers fundamental concepts through Creative Development Enhanced with AI, Digital Marketing Essentials, Fundamentals of Marketing, Professional and Academic Success Skills, and Understanding Consumers. The second year builds proficiency with Advertising in the Age of AI, Consumer Insights, and Data Analytics, alongside optional choices such as Digital Marketing Communications and Channel Optimisation, Finance for Marketing Managers, Global Consumer Engagement, Marketing B2B, and Marketing Services. The final year involves advanced study through Direct and Digital Marketing with AI-Driven Techniques, Integrated Marketing Communications, Marketing Sales Management, and a Final Major Project, alongside optional modules including International Marketing, Cultures and Communications, Global Marketing Management, Luxury Brand Management, Managing Brands, and New Product Development.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A Levels – BBC (112 UCAS Tariff points). T levels – 112 UCAS Tariff points. International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis. BTEC Extended Diploma – DMM. BTEC Diploma – D*D*. Access – 112 UCAS Tariff points from the Access course. If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component. We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.
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What students say
Based on about 30 final-year students who answered
- Teaching on my course: 85%
- Learning opportunities: 84%
- Assessment and feedback: 83%
- Academic support: 93%
- Organisation and management: 81%
- Learning resources: 81%
- Student voice: 77%
Do students stay on the course?
Based on about 45 students who started
- Continued on course: 95%
- Left higher education: 5%
What graduates do next
Based on about 15 graduates who answered (a small group: a rough guide only)
- Working: 70%
- Working and studying: 5%
- Unemployed: 20%
Most common jobs
- Business and public service associate professionals: 30%
- Sales occupations: 15%
- Administrative occupations: 10%
- Media Professionals: 10%
- Elementary occupations: 10%
- Find their work meaningful: 55%
- Feel on track for their future plans: 50%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 85 graduates, across similar courses at this university
- North East: 1%
- North West: 2%
- Yorkshire and the Humber: 1%
- West Midlands: 1%
- East of England: 7%
- London: 76%
- South East: 8%
- Scotland: 1%
Who gets in
Based on about 20 students who started (a small group: a rough guide only)
- A levels: 70%
- Baccalaureate: 5%
- Access course: 5%
- Foundation course: 10%
- Other HE qualification: 15%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Creative Development Enhanced with AI
- Digital Marketing Essentials
- Fundamentals of Marketing
- Professional and Academic Success Skills
- Understanding Consumers
- Advertising in the Age of AI
- Consumer Insights
- Data Analytics
- Digital Marketing Communications and Channel Optimisation
- Finance for Marketing Managers
- Global Consumer Engagement
- Marketing B2B
- Marketing Services
- Direct and Digital Marketing with AI-Driven Techniques
- Final Major Project
- Integrated Marketing Communications
- Marketing Sales Management
- International Marketing, Cultures and Communications
- Global Marketing Management
- Luxury Brand Management
- Managing Brands
- New Product Development
Questions about this course
How much do graduates of BA Marketing Communications with AI Integration at University of Westminster earn?
The median salary is £26,000 after 15 months, £27,500 after 3 years, £33,500 after 5 years. After five years the middle half of graduates earn between £25,500 and £41,000. The £33,500 median after five years is £2,000 more than the UK median for Marketing.
What do graduates of BA Marketing Communications with AI Integration at University of Westminster do next?
75% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Marketing Communications with AI Integration at University of Westminster?
85% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Marketing Communications with AI Integration at University of Westminster?
The typical offer is BBC at A level. The average entrant had 108 UCAS points.
Is BA Marketing Communications with AI Integration at University of Westminster accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
Does BA Marketing Communications with AI Integration at University of Westminster include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Marketing Communications with AI Integration at University of Westminster?
95% of students continued into their second year, and 5% left higher education.