BA Marketing Management
About this course
BA (Hons) in Marketing Management, a marketing degree centred on contemporary commercial strategy and consumer engagement. Core topics include Data Analysis, Statistics, Research Methods, Project Management, Accounting, Marketing, Critical & Analytical Thinking, Ethics & Professional Practice, and Global & Comparative Perspective. Students have opportunities to gain additional professional qualifications from the Institute of Data and Marketing and the Chartered Institute of Marketing. The first year covers core foundations through Digital Marketing Essentials, Fundamentals of Marketing, Leadership, Innovation and Organisations, and Marketing Research and Data Analysis. The second year introduces numerical and behavioural concepts via Consumer Behaviour for Marketers, Data Analytics, and Professional Futures and Enterprise, alongside optional modules in areas such as Digital Marketing Communications and Channel Optimisation and Finance for Marketing Managers. The final year focuses on advanced practice through Marketing Planning and Strategy, Sustainability Marketing, and Marketing Communications, alongside a Final Major Project. Optional study choices in the final year include subjects like Global Marketing Management, Luxury Brand Management, and New Product Development.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A Levels – BBC (112 UCAS Tariff points). T levels – 112 UCAS Tariff points. International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis. BTEC Extended Diploma – DMM. BTEC Diploma – D*D*. Access – 112 UCAS Tariff points from the Access course. If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component. We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.
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What students say
Based on about 33 final-year students who answered
- Teaching on my course: 78%
- Learning opportunities: 81%
- Assessment and feedback: 88%
- Academic support: 89%
- Organisation and management: 88%
- Learning resources: 92%
- Student voice: 92%
Do students stay on the course?
Based on about 35 students who started
- Continued on course: 85%
- Left higher education: 10%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 38 graduates who answered, across similar courses at this university
- Working: 68%
- Working and studying: 9%
- Further study: 3%
- Unemployed: 13%
Most common jobs
- Business and public service associate professionals: 32%
- Sales occupations: 11%
- Media Professionals: 11%
- Administrative occupations: 9%
- Elementary occupations: 9%
- Find their work meaningful: 70%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 85 graduates, across similar courses at this university
- North East: 1%
- North West: 2%
- Yorkshire and the Humber: 1%
- West Midlands: 1%
- East of England: 7%
- London: 76%
- South East: 8%
- Scotland: 1%
Who gets in
Based on about 40 students who started
- A levels: 80%
- Baccalaureate: 5%
- Access course: 5%
- Other HE qualification: 10%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Digital Marketing Essentials
- Fundamentals of Marketing
- Leadership, Innovation and Organisations
- Marketing Research and Data Analysis
- Professional and Academic Success Skills
- Consumer Behaviour for Marketers
- Data Analytics
- Professional Futures and Enterprise
- Digital Marketing Communications and Channel Optimisation
- Finance for Marketing Managers
- Global Consumer Engagement
- Marketing B2B
- Marketing Services
- Final Major Project
- Marketing Communications
- Marketing Planning and Strategy
- Sustainability Marketing
- International Marketing, Cultures and Communications
- Global Marketing Management
- Luxury Brand Management
- Managing Brands
- New Product Development
Questions about this course
How much do graduates of BA Marketing Management at University of Westminster earn?
The median salary is £26,000 after 15 months, £27,500 after 3 years, £33,500 after 5 years. After five years the middle half of graduates earn between £25,500 and £41,000. The £33,500 median after five years is £2,000 more than the UK median for Marketing.
What do graduates of BA Marketing Management at University of Westminster do next?
80% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Marketing Management at University of Westminster?
78% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Marketing Management at University of Westminster?
The typical offer is BBC at A level. The average entrant had 109 UCAS points.
Is BA Marketing Management at University of Westminster accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
Does BA Marketing Management at University of Westminster include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Marketing Management at University of Westminster?
85% of students continued into their second year, and 10% left higher education.