BA Sports Management
About this course
BA (Hons) Sports Management, a international tourism management degree centred on business operations and industry practices within the sports sector. Core topics include Research Methods, Accounting, Marketing, Critical & Analytical Thinking, and Entrepreneurship. The programme is developed alongside partners such as Queens Park Rangers and the Marylebone Cricket Club at Lord's, and incorporates practical work placements with sports agencies or clubs. The first year covers foundational business concepts through Accounting and Finance for Sports Management, Careers and Professional Development in Sport, Fundamentals of Event Planning, Innovative Marketing for Sports Management, and The Business of Sport. The second year addresses operational and leadership aspects via Leadership and Performance Management in Sport, Managing Sport in the Community, and Sports Marketing and the Media, alongside optional modules including Entrepreneurial Practice. The third year advances into strategic areas with Contemporary Issues in Sports Management, Ethics, CSR and Sustainability in Sport, Social Media and Digital Innovations in Sport, and Sponsorship and Partnership Management in Sport, with further optional modules such as Creating Entrepreneurial Leadership.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A levels – BBC (112 UCAS Tariff points). T levels – 112 UCAS Tariff points. International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis. BTEC Extended Diploma – DMM. BTEC Diploma – D*D*. Access – 112 UCAS Tariff points from the Access course. If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component. We also welcome applications from students who are taking a combination of qualifications listed above. For further information, please contact Course Enquiries.
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What students say
Based on about 13 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 98%
- Learning opportunities: 96%
- Assessment and feedback: 99%
- Academic support: 100%
- Organisation and management: 96%
- Learning resources: 88%
- Student voice: 100%
Do students stay on the course?
Based on about 30 students who started
- Continued on course: 70%
- Left higher education: 15%
- Moved to a lower qualification: 15%
What graduates do next
Based on about 325 graduates who answered, across similar courses at this university
- Working: 67%
- Working and studying: 11%
- Further study: 4%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 21%
- Administrative occupations: 19%
- Sales occupations: 10%
- Finance Professionals: 9%
- Managers, directors and senior officials: 8%
- Find their work meaningful: 79%
- Feel on track for their future plans: 60%
- Use what they learnt on the course: 52%
Where graduates work (5 years on)
Based on about 930 graduates, across similar courses at this university
- North East: 1%
- North West: 1%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 1%
- East of England: 7%
- London: 78%
- South East: 8%
- South West: 1%
Who gets in
Based on about 30 students who started
- A levels: 90%
- Baccalaureate: 5%
- Other HE qualification: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Accounting and Finance for Sports Management
- Careers and Professional Development in Sport
- Fundamentals of Event Planning
- Innovative Marketing for Sports Management
- The Business of Sport
- Leadership and Performance Management in Sport
- Managing Sport in the Community
- Sports Marketing and the Media
- Entrepreneurial Practice
- The Economics and Finance of Sport
- Digital Marketing Technologies
- Contemporary Issues in Sports Management
- Ethics, CSR and Sustainability in Sport
- Social Media and Digital Innovations in Sport
- Sponsorship and Partnership Management in Sport
- Assessing and Developing Talent
- Creating Entrepreneurial Leadership
- Social Media for Business
Questions about this course
How much do graduates of BA Sports Management at University of Westminster earn?
The median salary is £27,500 after 15 months, £26,500 after 3 years, £32,500 after 5 years. After five years the middle half of graduates earn between £25,000 and £42,500. The £32,500 median after five years is £6,000 more than the UK median for Tourism, transport and travel.
What do graduates of BA Sports Management at University of Westminster do next?
82% were in work or further study 15 months after finishing (Graduate Outcomes 2022-23).
Are students happy with the teaching on BA Sports Management at University of Westminster?
98% of final-year students were positive about the teaching in the National Student Survey 2024-25.
What grades do I need for BA Sports Management at University of Westminster?
The typical offer is BBC at A level. The average entrant had 131 UCAS points.
Is BA Sports Management at University of Westminster accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Sports Management at University of Westminster include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Sports Management at University of Westminster?
70% of students continued into their second year, and 15% left higher education.