BA Marketing (with Foundation year)
Entry requirements
48 points. Our offers are typically made using UCAS tariff points to allow you to include a range of level 3 qualifications and as a guide, the requirements for this course are equivalent to: A-Levels: EEE from 3 A Levels or equivalent grade combinations BTEC/CTEC: PPP from BTEC or Cambridge Technical (CTEC) qualifications International Baccalaureate: To include a minimum of 1 Higher Level certificates at grade H4 Additionally, we accept tariff points achieved for many other qualifications, such as the Access to Higher Education Diploma, Scottish Highers, UAL Diploma/Extended Diploma and WJEC Applied Certificate/Diploma, to name a few. We also accept tariff points from smaller level 3 qualifications, up to a maximum of 32, from qualifications like the Extended Project (EP/EPQ), music or dance qualifications. To find out more about UCAS tariff points, including what your qualifications are worth, please visit UCAS . In addition to level 3 study, the following GCSE’s are required: GCSE English Language at grade 4 or C, or higher. Functional Skills at level 2 is accepted as an alternative, however Key Skills qualifications are not. If you hold another qualification, please get in touch and we will advise further. If you will be over the age of 21 years of age at the beginning of your undergraduate study, you will be considered as a mature student. This means our offer may be different and any work or life experiences you have will be considered together with any qualifications you hold. UCAS have further information about studying as a mature student on their website which may be of interest.
About this course
BA (Hons) Marketing. Core topics include Marketing, Data Analysis, Research Methods, Entrepreneurship, Artificial Intelligence & Machine Learning, and Design & Creative Practice. The programme starts with a Foundation Year and offers an optional industry placement year before the final year. The Capstone Project in the final year offers four pathways: dissertation, consultancy, work placement, or start-up venture.
Modules
- Developing Academic Skills and a Sense of Vocation
- World of Business
- Responsible Business
- Discovering Your Subject
- Digital Marketing and Emerging Trends
- E-Commerce and Omnichannel Marketing
- Introduction to Marketing
- Relationship Marketing
- Researching and Consultancy Skills
- International Marketing
- Performance Marketing
- Brand Innovation and Management
- Communication Management
- Social Media Management
- Capstone Project