BA Fashion Business and Marketing
Entry requirements
104-120 points. Our offers are typically made using UCAS tariff points to allow you to include a range of level 3 qualifications and as a guide, the requirements for this course are equivalent to: A-Levels: BCC-BBB from 3 A Levels or equivalent grade combinations (e.g. BBB is comparable to ABC in terms of tariff points) BTEC/CTEC: DMM from BTEC or Cambridge Technical (CTEC) qualifications International Baccalaureate: To include a minimum of 2 Higher Level certificates at grade H4 T Level: Merit in a T Level Additionally, we accept tariff points achieved for many other qualifications, such as the Access to Higher Education Diploma, Scottish Highers, UAL Diploma/Extended Diploma and WJEC Applied Certificate/Diploma, to name a few. We also accept tariff points from smaller level 3 qualifications, up to a maximum of 32, from qualifications like the Extended Project (EP/EPQ), music or dance qualifications. To find out more about UCAS tariff points, including what your qualifications are worth, please visit UCAS . In addition to level 3 study, the following GCSE’s are required: GCSE English Language at grade 4 or C, or higher. Functional Skills at level 2 is accepted as an alternative, however Key Skills qualifications are not. If you hold another qualification, please get in touch and we will advise further. If you will be over the age of 21 years of age at the beginning of your undergraduate study, you will be considered as a mature student. This means our offer may be different and any work or life experiences you have will be considered together with any qualifications you hold.
About this course
BA (Hons) in Marketing, with a focus on fashion business and communications. Core topics include Marketing, Data Analysis, Research Methods, Artificial Intelligence & Machine Learning, Entrepreneurship, and Design & Creative Practice. The programme offers an optional sandwich year involving a 30-week industry placement. Final-year students choose a capstone project from options including a dissertation, consultancy project, or start-up venture.
Modules
- Discovering Your Subject
- Fashion Principles
- Introduction to Marketing
- Digital Marketing and Emerging Trends
- Research and Consultancy Skills
- Sustainable and Ethical Fashion
- Fashion Business Management
- Industry Placement
- Performance Marketing
- Relationship Marketing
- Brand Innovation and Management
- Social Media Marketing
- Communication Management
- Capstone Project