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BA Business and Marketing

University of Worcester

Institution
University of Worcester
Level
undergraduate
Subject
Business and Marketing
Duration
3 years
UCAS code
NN15
Typical offer
A-level BBC

Entry requirements

UCAS tariff points: 112 A-level: BBC BTEC National Extended Diploma: DMM T-level: Merit

About this course

BA (Hons) in Business and Marketing. Core topics include Marketing, Accounting, Data Analysis, Research Methods, Project Management, and Entrepreneurship. The first year covers business fundamentals, with optional modules available in the second and third years for specialisation. The course is accredited by the Chartered Institute of Marketing, offering fast-track membership upon graduation.

Modules

  • Work Placement
  • Overseas Work Placement
  • Third Year Abroad
  • Customer Insight and Marketing
  • Introduction to Business Management
  • Fundamentals of Personal Effectiveness
  • Financial Management
  • Responsible AI
  • Inclusive Practice
  • Data Driven Decisions
  • Optional modules offered by the Centre for Academic English and Skills/Institute of Education
  • Integrated Marketing Communications
  • Market Insight
  • Management in Organisational Contexts
  • Leadership Theory and Practice
  • Social Commerce
  • Lifestyle Marketing
  • Essential PR
  • PR & Campaigning
  • Fundamentals of Management Accounting
  • Fundamentals of Financial Accounting
  • Financial Markets and Investments
  • The Global Economy: Institutions, Trade and FDI
  • Managing Successful Projects
  • Creating a High Performance Workforce
  • Developing Employee Talent
  • Responsible Business
  • Digital Content Systems and Ecommerce
  • Consultancy and Research Methods
  • Cultivating the Entrepreneurial Mindset
  • Optional modules offered by the Centre for Academic English and Skills/Institute of Education
  • Brand Management
  • International Marketing
  • Customer Experience Management
  • International Business Strategy
  • The Next Big Thing
  • Digital & Social Media Marketing
  • Advertising and Digital Communications
  • Strategic Financial Management
  • International Banking and Finance
  • Taxation
  • Applied Economics
  • Strategic Challenges for HRM
  • Intercultural Business Perspectives
  • Digital Business
  • Business Intelligence and Analysis
  • Research Project (Dissertation Equivalent Module)
  • Business Innovation and Entrepreneurship
  • Applied PR
  • Events Management