BA Digital Marketing
Entry requirements
UCAS tariff points: 112 A-level: BBC BTEC National Extended Diploma: DMM T-level: Merit
About this course
BA (Hons) in Business and Management. Core topics include Marketing, Accounting, Data Analysis, Research Methods, Project Management, and Artificial Intelligence & Machine Learning. An optional placement year between years two and three is available, and the programme includes a partnership with the Chartered Management Institute.
Modules
- Work Placement
- Overseas Work Placement
- Third Year Abroad
- Introduction to Business Management
- Fundamentals of Personal Effectiveness
- Customer Insight and Marketing
- Financial Management
- Responsible AI
- Inclusive Practice
- Data Driven Decisions
- Optional modules offered by the Centre for Academic English and Skills/Institute of Education
- Management in Organisational Contexts
- Leadership Theory and Practice
- Integrated Marketing Communications
- Digital Content Systems and Ecommerce
- Social Commerce
- Responsible Business
- Consultancy and Research Methods
- Market Insight
- Essential PR
- Cultivating the Entrepreneurial Mindset
- Lifestyle Marketing
- PR & Campaigning
- Managing Successful Projects
- Digital & Social Media Marketing
- Advertising and Digital Communications
- Customer Experience Management
- Research Project (Dissertation Equivalent Module)
- International Business Strategy
- Brand Management
- International Marketing
- Digital Business
- The Next Big Thing