BA Marketing, Advertising and Public Relations
Entry requirements
UCAS tariff points: 112 A-level: BBC BTEC National Extended Diploma: DMM T-level: M
About this course
BA (Hons) Marketing, combining marketing communications, advertising, and public relations. Core topics include Marketing, Data Analysis, Accounting, and Communication & Writing. An optional placement year between years two and three is available as a four-year sandwich degree. Students may also spend a year abroad at a partner university.
Modules
- Work Placement
- Overseas Work Placement
- Third Year Abroad
- Customer Insight and Marketing
- Financial Management
- Introduction to Business Management
- Fundamentals of Personal Effectiveness
- Responsible AI
- Inclusive Practice
- Data Driven Decisions
- Optional modules offered by the Centre for Academic English and Skills/Institute of Education
- Integrated Marketing Communications
- Essential PR
- Market Insight
- Lifestyle Marketing
- PR & Campaigning
- Management in Organisational Contexts
- Leadership Theory and Practice
- Advertising and Digital Communications
- Digital & Social Media Marketing
- Events Management
- Applied PR
- Brand Management
- International Marketing
- Customer Experience Management
- Digital Business
- Business Intelligence and Analysis
- The Next Big Thing
- International Business Strategy